The Hard Truths of Growth, Freedom, & Leadership

When Heidi Schmidt lost her job in 2020, she didn’t just pivot—she rewrote the script. In this episode, Heidi shares how she went from laid-off marketing director to six-figure agency owner and now, a candidate for state delegate. We unpack the realities behind the title “marketing strategist,” the emotional toll of burnout in the social media world, and why so many businesses fail before they even get started. From balancing motherhood with entrepreneurship to launching new offers while staying rooted in values, this conversation is a raw look at what it really takes to grow a business and stay true to your purpose.

Episode Highlights:

• Social Media Strategy Is More Than Just Posting
• Time Freedom Is the Real Wealth
• Growth Requires Letting Go
• Marketing Success Comes from Consistency
• Define Success on Your Own Terms

Chapters:

00:00 Introduction & Heidi’s Story

02:30 What a Marketing Strategist Really Does

11:20 Pivoting After the Pandemic

20:00 Building & Scaling the Agency

27:40 Time Freedom, Boundaries & Burnout

32:45 Launching a Political Campaign & Purpose

48:30 Lessons, What to Unlearn & Final Pride

Connect with Heidi:

Website: www.heidijschmidt.com

Instagram: www.instagram.com/heidischmidtcreative

IG Hooks Freebie: https://heidischmidtcreative.kit.com/e01c14043e

Let’s Stay Connected:
→ Follow Lauren on Instagram: www.instagram.com/laurennajar
→ Learn more or work with me: www.laurennajar.com
→ Follow Business Over Cocktails on IG: www.instagram.com/businessovercocktails
→ Attend Growth & Connect retreats & events: www.instagram.com/growthandconnect

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