The Hard Things About IP - Episode 3

In the third episode, Per Wendin reflects on his experiences working with IP in large, organizations like Spotify and AstraZeneca. We explore how IP professionals can better communicate the value of their work to management, the role of IP in shaping competitive strategy, and how digital transformation has reshaped the field in recent years. With a mix of practical examples and strategic thinking, Per offers a sharp perspective on what it takes to elevate IP within a company.