The Hall of Shame: Huge Gym-Owner Mistakes (and How to Avoid Them)

In 2015, Corey Lewis expanded to a second gym before he was ready. He ended up with two failing locations instead of one thriving facility.

This mistake nearly sunk his business. Now, as a Two-Brain mentor, Corey helps gym owners avoid feels-good-in-the-moment traps that come with severe long-term consequences.

In this episode, Corey joins Mike Warkentin to break down some of the most costly mistakes gym owners make:

✅ Expanding before systems are in place.
✅ Promoting staff too quickly.
✅ Abdicating instead of delegating.
✅ Discounting rates.
✅ Chasing shiny objects instead of caring for "the golden goose."

Corey explains how mentorship helps gym owners see past emotion to make decisions based on data.

For example, if a gym owner is avoiding a much-needed rate increase, Corey will run the numbers, lay out the plan and provide accountability. He's successfully guided dozens of Two-Brain clients through this process: None lost all their members, and all made more money.

Don't make mistakes that will take years to fix. And don't avoid correcting your errors because you don't have a plan. Get help, make smart decisions and reach your Perfect Day sooner.

Use the link below to get free tools to help you run a profitable gym!

Don't have a gym yet? Start one with help from Two-Brain—just click the link below.

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2:33 - Expanding too soon

5:44 - No systems and poor retention

10:17 - Promoting staff who aren’t ready

13:09 - How to avoid costly mistakes

20:59 - Resources to start a gym