The Guest Experience That Drives 5-Star Reviews with Frank Napolitano

On this week's episode, Avery is joined by Frank Napolitano. Frank shares how he and his family transitioned into short-term rentals in the Smokies, leveraging bonus depreciation and cost segregation to maximize tax advantages. He discusses what makes their property stand out—like a pool, tiki bar, and ADA accessibility—and how small touches such as holiday decorations and guest amenities have led to rave reviews. Frank also talks about navigating market saturation, negotiating during high-interest rate cycles, and his long-term goal of building a small portfolio, along with the lessons he’d give his younger self about money and investing early.

How to connect with Frank:

https://smokymountaincozycottage.com/
https://www.facebook.com/p/Smoky-Mountain-Cozy-Cottage-61563198517049/

How to connect with Avery:

The Short Term Shop - https://theshorttermshop.com/
Short Term Shop Plus - stsplus.com
Follow Avery Carl on Instagram
Follow Avery Carl on TikTok
Join the Short Term Shop Facebook group
Check out the Short Term Shop on YouTube

For more information on how to get into short term rentals, read Avery’s books:

Smarter Short Term Rentals - Buy it on Amazon
Short-Term Rental, Long-Term Wealth: Your Guide to Analyzing, Buying, and Managing Vacation Properties – Buy it on Amazon

Production done by Outlier Audio