Discover how to create growth frameworks that drive both immediate impact and long-term success, from commercial and marketing executive leader Rachael Smith. Leaders will find practical guidance on stakeholder mapping, onboarding, and navigating change with agility. For organizations, it explores how to align teams around client-focused strategies, establish growth enablers, and scale sustainably. Rachael shares innovative blueprints for change.

Stuart Dale, Founder of OrbitalX, leads a conversation focused on how the buyer journey has changed, with most decisions happening before prospects ever engage with sales. It stresses the importance of brand consistency, long-term narratives, and aligning marketing with sales to cut through the noise. Practical takeaways include improving audience quality, rebalancing content toward thought leadership, and using signals—large and small—to guide outreach and accelerate growth.

Stuart Dale, Founder of OrbitalX, explores the decline of the traditional “Predictable Revenue” model and the rise of AI-enabled, signal-led growth strategies. It highlights the balance between automation and human creativity, emphasising storytelling, proprietary insights, and thought leadership as the foundations of demand generation. Listeners gain practical ideas on how to build programmes around narrative, masterclasses, and unique data to stand out in a crowded market