The Growth Stage That Forced Sarah Lewis to Rethink Her Staging Business Model

In this episode of The Staging Insider, Felicia sits down with Sarah Lewis, a Colorado-based home staging business owner, for an honest conversation about building and running a staging company. Sarah shares her journey from growing up in Southern California to establishing her career in Colorado and building a staging business that has evolved through multiple stages of growth. The conversation dives into the realities of running a staging company, including the financial side that many creatives avoid. Sarah explains how learning to understand her numbers, working through multiple bookkeepers, and becoming more confident in her financial reporting completely changed how she makes business decisions. Felicia and Sarah also talk about the operational side of staging, including inventory, warehouse logistics, occupied versus vacant staging, and the challenges that come with scaling a staging business. If you are a stager trying to grow, streamline operations, or simply understand the business side of staging more clearly, this episode offers practical insights from someone who has worked through those challenges firsthand. In this episode, you will learn: - How staging businesses evolve as they grow - Why understanding your financials can transform your decision making - The differences between occupied staging and inventory-based staging - Lessons learned from building inventory and managing warehouse logistics - What staging business owners should focus on as they mature in the industry The Staging Insider is produced by the Real Estate Staging Association (RESA) to highlight the real stories, systems, and strategies behind successful staging businesses. Subscribe for more conversations with the professionals shaping the staging industry.