Are you ready for the groundbreaking evolution of e-commerce in the B2B sector? Join Ruby Gupta, CMO of Industrybuying, and Mehul Ashar, Sr. VP of Revenue at Infidigit, as they navigate through the digital revolution reshaping the B2B landscape. In this episode of The Growth Genius Season 3, brought to you by Infidigit, we delve deep into the trends, challenges, and opportunities shaping the future of e-commerce. From the rise of AI-powered technologies to the impact of changing consumer behaviors, the e-commerce industry is undergoing a major shift. Discover how businesses are adapting to this new reality and leveraging digital tools to stay ahead of the curve. Learn from industry experts and thought leaders as they share their insights on the strategies that are driving success in the B2B e-commerce space. Don't miss out on this informative and engaging episode of The Growth Genius. Stay tuned for valuable tips, actionable advice, and inspiring success stories that will empower you to thrive in the ever-changing world of e-commerce. #digitaltransformation #b2bmarketing #TheGrowthGenius #InfiD #artificialintelligence #onlinetransactions #growthopportunities #customerbehavior #technologytrends #digitalstrategies #industryinsights #digitaltools #businesssuccess #successtips #growthhacker #InnovBusiness #futureofecommerce #seooptimization #marketingdata #SeoIndustryInsights #seostrategies CHAPTERS: 0:00 - Intro 0:43 - Welcome Ruby Gupta 1:13 - What does a CMO do 1:42 - The role of a CMO is changing 2:14 - Revenue for the organization 2:21 - Your brand enhancement means 2:45 - Interconnected right 3:29 - Taking care of overall user experience 4:11 - Marketing insights and putting it in the journey 4:26 - What does the industry buy 6:07 - Transitioning through different industries 7:49 - Starting a career in digital marketing 8:06 - Transitioning from travel to e-commerce 8:52 - Transitioning from the used car industry to e-commerce 9:33 - The Myth of Confidence of Buying 9:37 - Things Online B2B Still Struggling 9:49 - Growth Mode and Hyper Mode 10:44 - Career with Amazon and Coming to the Next Question 10:50 - What Particular Obstacles Do You Face 12:38 - Buying Partners You Get Access to All Kinds of Products 13:06 - International National We Have Access to Everything 13:32 - Ingredients Which Are Your Supply Chain Operations Service Levels 14:18 - How Every New Generation Is Coming Up 14:25 - Setup of Manufacturing 14:29 - Setup of Services of Suppliers 16:00 - Importance of understanding the role of influencers in marketing 16:40 - The hard money being lost because of the influence of influencers 18:00 - The right strategy for the next 6 months 18:20 - How to get influence online 19:20 - Never have an interview with customers 21:07 - What is your take on AI in marketing 23:55 - What emerging trends do you anticipate will shape the future of marketing 25:11 - When I started searching for my first job 27:59 - The extent of cookieless world 28:53 - Top of your mind right now 29:10 - The older times 31:28 - The one experiment that changed the marketing spend towards the end of 2019 31:45 - From 2 react native made it actually 32:48 - The great story of the generation on 33:01 - Store second I will talk about UI/UX 33:16 - Crux of improvement of any growth team 34:29 - Journey start by filling 34:55 - Fields that we used to take 38:30 - Marketing and product are connected now 38:30 - Why you should focus on learning it 38:30 - Not half way through 41:50 - Thank you and best wishes 🎙️ **About Infidigit:** Join us as we simplify the complex world of digital marketing. Whether it's SEO, ASO, CRO, Google Ads, or Social Media Marketing, our team of young experts is here to guide you through the latest trends and strategies, making your marketing journey straightforward and impactful.

🚀 Dive into the transformative world of AI in healthcare marketing with our latest episode on "How AI Transforms Healthcare Marketing"! 🌐 Join Jasrita Dhir from Karkinos Healthcare and Mehul Ashar, Sr. VP of Revenue at Infidigit, to explore how artificial intelligence is revolutionizing the approach to reaching and engaging healthcare audiences effectively. 🔍 Key Takeaways: - Understand the shift in healthcare marketing towards digital platforms. - Discover strategies for targeting diverse audience demographics online. - Learn from Jasrita Dhir, a seasoned marketer, about leveraging AI for personalized patient communication. - Gain insights into the future trends of healthcare marketing and the increasing relevance of AI. 👁️‍🗨️ Ready to uncover how AI can enhance marketing efficiency and personalization in healthcare? This video is packed with expert insights and real-world examples from leading professionals in the field. 📢 Don't miss out on valuable discussions about digital risk assessments, multilingual support systems, and the pivotal role of content in building trust and awareness. Your journey starts here to better understand the dynamic intersection of healthcare and digital marketing technologies. 👍 Watch the full video now to transform your marketing strategies with AI! Don't forget to like, subscribe, and hit that notification bell. Join the conversation in the comments section below and share your thoughts on AI's impact on healthcare marketing. 🔗 Learn more about cutting-edge marketing strategies and stay ahead in your field with Infidigit, your trusted SEO specialists. Visit our website for more insights and updates. #HealthcareBranding #HealthMarketingImpact #HealthMarketingDemographics #HealthMarketingTrends2030 #HealthContentMarketing

Dive into the world of Hyper-Personalization and explore AI's transformative role in Customer Experience in this enlightening episode of "The Growth Genius," brought to you by Infidigit, your SEO specialists. We're honored to have Madhumita Phukan, the Global Marketing Head of AI businesses at Tech Mahindra, share her invaluable insights and experiences on leveraging AI to meet evolving consumer demands and elevate customer experiences to new heights. 🚀 *Quick Insights:* - The critical importance of not blindly trusting AI-generated content. - How technology, competitive markets, and social media are reshaping consumer expectations. - The undeniable influence of hyper-personalization in today's business landscape. - Madhumita Phukan's journey from journalism to leading AI marketing efforts at Tech Mahindra. 🔍 *Key Takeaways:* - Understanding the balance between AI's capabilities and ethical considerations. - Strategies for utilizing AI and digital marketing to create highly personalized customer experiences. - The future of advertising in the digital age and how AI is setting new benchmarks.