If your directory profile sounds like everyone else’s, this might be why...

If your counselling directory profile isn’t bringing in enquiries, it might not be what you think.

Because often, it’s not about your qualifications…

or your experience…

or even your approach.

It’s because your profile sounds like everyone else’s.

In this episode, I’m sharing why so many counsellors end up blending in on online directories, and what’s really going on when potential clients scroll past without reaching out.

Because when someone is looking for a therapist, they’re already feeling uncertain, overwhelmed… and often a little vulnerable.

So what makes them stop and think:

👉 “This is the person for me”?

And just as importantly… what makes them keep scrolling?

We’ll explore what might be holding your profile back (even if you’ve put a lot of thought into it already)…

And I’ll walk you through a simple step you can take to start changing how your profile connects - something you can put into practice straight away.

If you’ve ever wondered whether your directory profile is really doing its job…

This is well worth a listen.

If you’re listening and thinking “I know this needs work, but I don’t know what to change”…

That’s exactly what I help with inside Directory Revival.

👉 https://www.janetravis.co.uk/directory-revival/

I talk a lot about connection in marketing.

How you build it, how you show it, and how it helps potential clients feel comfortable enough to reach out.

But there’s another way of looking at this: one that doesn’t get talked about as much.

And it might explain why someone can read everything you write… and still not take that next step.

In this episode, I’m exploring the know, like and trust factor, but from a slightly different angle. One that fits with the realities of being a counsellor, and doesn’t rely on sharing more or stepping outside your boundaries.

If you’ve ever felt like your marketing is ‘working’ on paper but not quite leading to enquiries, this might give you a different way of understanding why.

1. A different way of thinking about know, like and trust in your counselling marketing
2. Why connection on its own isn’t always enough
3. What people are really picking up on when they come across your website or content
4. A simple way to look at your own marketing with fresh eyes
5. Where tools like AI can help, and where they can make things feel a bit less like you

There’s one simple question you can ask yourself after listening that can change how your marketing comes across.

I’ll talk you through it in the episode.

More info about The Armchair Test: The Armchair Test: The One Quiet Shift That Will Transform ALL Your Marketing

“Would I Feel Safe With You?” How Clients Really Choose a Counsellor

If you’d prefer to read and reflect on this in your own time, I’ve also shared a blog version of this episode.

👉 You can find that here:

[INSERT BLOG LINK]

Inside the Grow Your Private Practice membership, I support counsellors with the practical side of marketing — from your website to identifying your ideal client, blogging, mindset, and everything in between.

So if you’d like some guidance and support with this, you can find out more here:

https://www.janetravis.co.uk/thevault/

If this is the kind of thing you’ve been thinking about, make sure you follow the podcast so you don’t miss future episodes.

Many therapists worry about not getting enough clients in private practice.

But there’s another fear that rarely gets talked about.

What if you get too many?

In this episode, I explore a thoughtful email from therapist Laura, who is hesitant about marketing their practice - not because they don’t want clients, but because they are worried about over-committing and under-delivering.

We look at why this concern shows up for so many therapists, how it can influence your marketing decisions, and why avoiding visibility can sometimes lead to the feast-and-famine cycle in private practice.

And most importantly, we talk about what actually protects your workload and wellbeing.

Resources mentioned:

Scripts for Business Boundaries (free resource)

https://www.janetravis.co.uk/thevault/

When You Can’t Say Yes: Navigating Email Enquiries with Empathy

https://www.janetravis.co.uk/when-you-cant-say-yes-navigating-email-enquiries-with-empathy/

Demystifying the Fear of Success

https://www.janetravis.co.uk/demystifying-the-fear-of-success/

And for all my free and paid resources, START HERE