If marketing your counselling practice feels like a wobbly, messy, “what-the-heck-am-I-doing” kind of experience… this episode is for you.

Because today, we’re not talking strategy or content plans. We’re talking about you - the human behind the posts. The one quietly trying to make it work while wondering if you're getting it all wrong.

In this open letter, I’m sharing a personal message to the part of you that’s second-guessing, doubting, and wondering if you're cut out for all this “visibility” stuff.

Spoiler: You are.

We’ll talk about:

• Why it’s totally normal to feel overwhelmed by marketing
• What most counsellors get wrong about visibility (and how to shift it)
• The emotional side of showing up, even when it’s scary
• And why small, consistent action is more powerful than you think

If you’ve ever felt like the only one struggling to “get it right,” this episode is your gentle reminder that you’re not alone, and that slow doesn’t mean stuck.

Mentioned in this episode:

• Definition of courage (because it’s surprisingly reassuring): https://www.merriam-webster.com/dictionary/courage
• Framework First £9/month - Your one small step to easier blogging for counsellors
• Janetravis.co.uk/starthere

Ever feel like you’re doing all the right things… yet nothing seems to be moving fast enough?

In this episode, we’re peeling back the curtain on the slow, quiet build that nobody talks about but every thriving private practice is built on.

If you’ve ever wondered why other counsellors seem to be racing ahead while you’re still trying to find your rhythm, you’re not alone. And no, you’re not doing anything wrong. In fact, you might be closer than you think.

Inside this episode, we explore:

• Why the early stages of marketing feel so painfully slow
• The surprising truth about the momentum you’re already building
• How tiny, almost forgettable actions start working together beneath the surface
• Why consistency beats confidence every time
• The real reason you freeze and how to unstick yourself gently
• Five simple, doable seeds you can plant this week

If you need a little encouragement, a little direction, and a big sister voice reminding you that you absolutely can do this - this episode is for you.

Come and feel a bit lighter about it all.

Mentioned in this episode:

• Counsellor Business Reset
• Feel Awkward Marketing Yourself? Here’s How to Make It Easier
• Grow Your Private Practice Membership - Quick Wins, support, and everything you need to build a thriving practice
• Framework First £9/month - A monthly blog framework so you always know exactly what to write

Over the years I’ve had messages from therapists saying the podcast has been their companion on dog walks, in the car, or when they’re feeling stuck and need a nudge. If the show has been that for you and you’d like to support it, you can now Buy Me a Coffee.

It helps keep the lights on and the episodes flowing, one brew at a time.

👉 Buy Me a Coffee

Have you ever worried you’re too boring, too ordinary, or not “expert enough” for clients to pick you?

You’re not alone and you’re not seeing what clients actually look for.

Because when someone is scrolling through counsellor profiles, they’re asking one quiet question: “Would I feel safe with you?”

That’s The Armchair Test and it matters far more than perfect blogs, fancy qualifications or polished bios.

In this episode, we explore:

• Why safety - not perfection - is what helps clients choose
• The hidden fears that keep counsellors quiet
• The small human moment in my own writing that made clients choose me
• How a single honest paragraph can help someone imagine sitting with you and breathing easier

Links and resources:

• Join the ‘Framework First Blogging Method’ (£9/month) - Get step-by-step help writing blogs that connect and convert, even if writing doesn’t come naturally.
• Join the Grow Your Private Practice membership – Ongoing support, training, and encouragement to grow your practice with confidence and ease.
• Explore more free and paid resources, START HERE
• Connect with me on Instagram, LinkedIn or email jane@janetravis.co.uk