What does giving up ironing have to do with counsellor marketing? More than you’d think!

In this episode, I talk about the invisible “shoulds” we carry, especially around marketing and how they quietly eat up your time, energy, and confidence.

We’ll look at some of the most common ones counsellors follow (often without realising), and I’ll share how to replace them with something that actually works for you.

• Why “being professional” doesn’t mean being bland
• What consistency can really look like for counsellors (no daily posts needed)
• The link between personal disclosure and building trust
• What to do if you don’t have a niche yet
• Why swearing might just be your secret marketing weapon (thank you, Beccy Upton)
• How to save time and still show up without the burnout

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Framework First Blogging Method

A low-cost, step-by-step method for blogging once a month with ease

→ Blogging for Counsellors | Monthly Writing System to Attract Clients

Listen to Becca Upton’s Episode

Authentic marketing for counsellors who’d rather be themselves

→ Authentic Marketing for Therapists Who’d Rather Be Themselves, with Becca Upton - Grow Your Private Practice, with Jane Travis

Further Reading on Personal Disclosure & Storytelling:

• Personal Disclosure in Marketing – Part 1
• Personal Disclosure in Marketing – Part 2
• The Power of Storytelling in Your Blog

Want to blog with less pressure?

Check out my two-part blog series on redefining consistency for counsellors.

• The reality of consistency, with Sarah Dosanjh
• Unlocking YouTube’s Potential for Therapists, with Sarah Dosanjh - Grow Your Private Practice, with Jane Travis

And for more of my free and paid resources CLICK HERE

You sit down to write a blog with a helpful idea in mind…

But suddenly you’re deep-cleaning the fridge, questioning your niche, and wondering if you should just start a podcast instead.

Why is it so hard to actually start writing?

In this episode of the Grow Your Private Practice Show, we’re talking about how to get into a state of writing flow – where the words come easier, your inner critic quiets down, and blogging doesn’t feel like such a slog.

You’ll hear:

• Why writing feels so hard (and no, it’s not because you’re bad at it)
• The real reasons therapists get stuck or spiral
• How to set up your writing environment to support your brain
• The mindset shift that makes a massive difference
• What a “shitty first draft” is and why you need one
• A simple tool (coming soon!) to help you start faster and write with more ease

Whether blogging’s been sitting on your to-do list for weeks or you’re stuck overthinking every word, this episode will help you finally find your rhythm.

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🌱 Want help making blogging easier?

Introducing Framework First Blogging Method

This is a low-cost (£9/month), offer designed for therapists and counsellors who want to write faster and get found by more of the right clients.

Or come join us inside the Grow Your Private Practice membership, where we write together in real-time and ditch the perfectionism for good.

For more of my free and paid resources CLICK HERE

You sit down to write a blog post with a warm, helpful idea in your heart… and suddenly it sounds like a CPD presentation.

Formal. Polished. Slightly robotic.

Why does “Professional Mode” take over the second you start typing?

In this episode of the Grow Your Private Practice Show, we’re talking about why so many counsellors struggle to sound like themselves when they write, and how to change that.

You’ll hear:

• Why “lecture mode” happens (and why it’s not your fault)
• How formal writing accidentally creates distance and disconnect
• Simple ways to make your blog sound more human, not like a handout
• The tiny tweaks that help clients feel seen, not scolded
• 5 quick fixes for turning down your Therapist Voice

Whether you’re just starting your blog or feel stuck in formal-speak, this episode will help you write with more warmth, more trust, and more you.

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Want help sounding more like you in your content?

Check out The Framework First Blogging Method. Your low cost (£9/month), low-pressure mini-membership for counsellors who want to publish one meaningful, client-connecting blog post each month without the writer's block or drama.

Join us inside the Grow Your Private Practice membership.

Or check out my free and paid resources