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The Ground Game Podcast

The Ground Game Podcast

De: Justin Piche and Clay Hepler
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Welcome to The Ground Game Podcast, where land investing meets real talk! Join your hosts, Justin and Clay, both 7-figure land investors and seasoned entrepreneurs, as they dive deep into the world of land investing, team building, and personal growth.

© 2025 The Ground Game Podcast
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Episodios
  • Episode 63: Annual Planning, Bottlenecks, and Taxes: How Real Land CEOs Think at Year-End
    Dec 23 2025

    🎙️ Welcome to The Ground Game Podcast! 🎙️

    In this episode of The Ground Game Podcast, co-hosts Clayton Hepler and Justin Piche tackle the unique challenges and opportunities that arise during the busy year-end period for land investors. Join them as they share their experiences and strategies for navigating the complexities of annual planning while managing the ebb and flow of business activity.

    Key Highlights:

    • Year-End Dynamics: Clayton and Justin discuss the paradox of year-end business, where contracts may slow down, but the pressure of annual planning intensifies.
    • Sales Success: Clayton shares insights from his best sales month, emphasizing the importance of preparation and effort put in during the previous months.
    • Team Management: The hosts reflect on their holiday schedules and the need for a skeleton crew to handle inquiries while allowing their teams to recharge.
    • Identifying Constraints: Learn how to diagnose the real constraints in your business, moving beyond surface-level issues to uncover deeper bottlenecks that hinder growth.
    • Strategic Planning Framework: Discover the structured approach Clayton used during his annual planning sessions, focusing on setting clear goals and actionable steps to overcome identified constraints.
    • Tax Planning Tips: Justin shares his experiences with tax planning, including the importance of organization and the potential benefits of establishing a management company for expense management.

    Whether you're a seasoned land investor or just starting out, this episode is packed with valuable insights and strategies to enhance your business planning and execution. Tune in to gain the knowledge you need to navigate the complexities of land investing and set your business up for success in the coming year.

    Don't forget to subscribe, rate, and review the podcast! Your feedback helps us improve and reach more listeners.

    Abacus.AI

    Stride

    Land Insights

    Smarter contact

    Terra data consulting

    SolidSkip

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay



    The Ground Game Podcast

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    42 m
  • Episode 62: Day One of Annual Planning: Analyzing Your Constraints & How to Solve Them
    Dec 16 2025

    🎙️ Welcome to The Ground Game Podcast! 🎙️

    In this episode of the Ground Game Podcast, co-hosts Clayton Hepler and Justin Piche dive deep into the intricacies of annual planning for real estate businesses. Join them as they share insights from their upcoming strategic offsite, where they will explore the essential steps to diagnose reality and engineer momentum for the year ahead.

    Key Highlights:

    • Feedback and Growth: Clayton opens up about personal feedback on communication styles and the importance of adapting to listener needs.
    • Community and Connection: Justin shares his recent experiences at the Lights in the Heights Festival, highlighting the significance of community engagement and family.
    • Annual Planning Framework: The hosts discuss their structured approach to annual planning, focusing on the EOS (Entrepreneurial Operating System) methodology, including:
      • Diagnosing reality: Reflecting on past performance and identifying key metrics.
      • Engineering momentum: Setting actionable goals and understanding constraints that hinder growth.
    • Deep Dive into Constraints: Learn how to identify and analyze constraints within your business, using real-world examples and a systematic approach to root cause analysis.
    • Hypothesis-Driven Solutions: Discover how to formulate testable hypotheses to address constraints and measure outcomes effectively.

    Whether you're a seasoned real estate investor or just starting out, this episode offers valuable strategies to enhance your business planning and execution. Tune in to gain insights that can help you navigate the complexities of real estate investing and set your business up for success in the coming year.

    Don't forget to subscribe, rate, and review the podcast! Your feedback helps us improve and reach more listeners.

    Abacus.AI

    Stride

    Land Insights

    Smarter contact

    Terra data consulting

    SolidSkip

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay



    The Ground Game Podcast

    • Website
    • Youtube
    • Facebook
    • TikTok

    Justin's Socials:

    • X/Twitter
    • YouTube
    • ...
    Más Menos
    42 m
  • Episode 61: The 7 biggest mistakes Land investors mande in 2025
    Dec 9 2025

    🎙️ Welcome to The Ground Game Podcast! 🎙️

    Join Clay and Justin in this special Thanksgiving episode, where the aroma of turkey and the buzz of family festivities set the stage for a crucial conversation about the biggest blunders land investors are making in 2025. This isn’t just theory; these are real insights drawn from their own experiences, coaching clients, and industry observations.

    In this episode, they dive into:

    Mistake #1: Marketing Without a Game Plan
    Discover why scattershot mailers and blind outreach are falling flat. Learn how strategic market analysis, A/B testing, and feedback loops can transform your marketing efforts.

    Mistake #2: Neglecting Lead Management
    Clay reveals the importance of discipline in lead management—slow responses and lack of follow-up can cost you deals. Find out how to implement effective systems and KPIs to stay ahead.

    Mistake #3: Relying on Outdated Comps
    Are you using 2023-2024 comps in today’s market? This mistake could be eating into your profits. Tune in to understand how to adjust your comping strategy for 2025.

    Mistake #4: Limited Tools in Your Arsenal
    Wholesaling alone won’t cut it anymore. Explore the necessity of creative deal structures, entitlements, and value-add strategies to thrive in today’s landscape.

    Mistake #5: Underperforming Sales
    Unlock the secret skill that can double your close rates without doubling your marketing budget.

    Mistake #6: Misguided Focus on Lead Channels
    Learn why beginners often chase too many leads while seasoned operators may rely too heavily on just one. Both approaches can hinder your success.

    Mistake #7: Treating Your Land Business Like a Hobby
    Inconsistency, lack of systems, and fear of failure can stall your growth. Discover how to shift your mindset and treat your land investing as a serious business.

    As they navigate these common pitfalls, Clay and Justin also share personal anecdotes about family traditions, nutrition bets, and the mental discipline that fuels both fitness and business success.

    If you’re ready to elevate your land investing game in 2025, this episode is your essential guide to avoiding the traps that hold others back. Tune in and get ready to take action!

    Abacus.AI

    Stride

    Land Insights

    Smarter contact

    Terra data consulting

    SolidSkip

    Learn about Justin’s 1:1 Coaching

    Apply for private coaching with clay



    The Ground Game Podcast

    • Website
    • Youtube
    • Facebook
    • TikTok

    Justin's Socials:

    • X/Twitter
    • YouTube
    • ...
    Más Menos
    30 m
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I can't believe Clay and Justin give this information away for free. You pay tens of thousands of dollars for this info anywhere else. They hold nothing back and paint an authentic picture of what it's like to run a land investing business. They talk about both wins and losses with crystal clear transparency. They talk about lessons learned and can literally save you tens of thousands of dollars worth of mistakes or wrong turns.

I have listened to a few land podcasts and this one is the best, with ReTipster a very close second. They span the gamut with their conversations. Acquisitions, qualification, negotiation, closing, financing, subdivides, team building, KPIs, and so much more. The value in this podcast is incredible. If I could have one, and only one podcast to listen to, this would WITHOUT A DOUBT be the one that I choose.

To be clear, this not a "tips and tricks" podcast for those that want to have a side hustle in addition to their W2. This podcast is for people who dream bigger. People who want to work hard to build a 7-8 figure business and beyond to buy back their time and create a life of financial freedom. No need to look any further. This podcast is a definitive guide on how to get there from 2 incredible investors who so graciously reveal their secrets on how to achieve the life you want through land investing.

Land Investing Secrets Revealed!!!

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