The Great Pipeline Starvation
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The Great Pipeline Starvation
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Pipelines are drying up. AI hasn’t delivered the growth it promised. And the old playbooks like SEO and outbound just don’t work the way they used to. We call it the great pipeline starvation, and in this episode we break down what’s really happening, what it means for sales and marketing teams, and how companies are trying to adapt.
This episode is brought to you by ZoomInfo, the Go-To-Market Intelligence Platform. ZoomInfo gives you high-quality B2B data and sales intelligence on in-market buyers across companies of all sizes, powered by AI-driven automation with integrated outreach tools to help your GTM teams build pipeline and close deals faster. Check them out at zoominfo.com/revenue-formula
Want to work with us? Learn more: revformula.io
- (00:00) - Introduction
- (02:10) - Pipeline starvation
- (05:22) - Breakout companies are dominating
- (06:50) - The cost of lead gen
- (15:54) - The role of AI in cost reduction
- (20:18) - The future of sales and marketing automation
- (27:10) - The impact of AI on job roles
- (31:05) - The limitations of AI in growth
- (35:21) - The augment Bucket: Enhancing roles
- (39:36) - Zero waste GTM
- (46:35) - Final thoughts
- (47:27) - Next week: Todd Busler on the rev tech industry