The Great Dupe War: Lululemon’s $100 Jacket vs Costco’s $20 Copy

Lululemon is taking Costco to court—and the reason might be hanging in your closet right now. In this explosive episode of BitOfE, we break down the $20 dupe controversy that has gone viral across TikTok and Instagram. Why is Lululemon suing Costco? What products are involved? And what does this mean for shoppers who love a good deal?

We dive deep into the lawsuit, revealing how Costco’s Kirkland Signature and other in-store brands are being accused of copying Lululemon’s best-selling styles like the Scuba hoodie, Define jacket, and ABC pants. From social media buzz to legal drama, we expose the full story behind one of the biggest brand battles of 2025.

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