The Great Divide in U.S. Food & Beverage

The U.S. Food & Beverage market is undergoing a "Great Divide." In the last decade, nearly 60% of market growth has shifted away from incumbents to two opposing forces: health-focused "Small Brands" and value-driven "Private Labels." In this episode, we explain how this bifurcation is reshaping the food industry with Small Brands dominating the wellness frontier and Private Labels winning the battle for affordability. Join us to learn why the "middle ground" is being challenged and where the future of retail growth truly lies.

Tune in to learn how to navigate this polarized landscape and read the full article here: https://valuegeneconsulting.com/the-great-divide-in-u-s-food-beverage-how-small-brands-and-private-label-are-redefining-growth/