►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

You will never be able to sell—until you understand this one thing.

Most people think selling is about being persuasive, having the perfect pitch, or pushing a product. But that mindset is exactly what’s killing your sales.

In this episode, I’m breaking down what actually makes people buy—and why so many entrepreneurs keep missing it. If you’ve ever struggled to sell your offer, this might be the breakthrough you’ve been waiting for. Let’s jump in.

Chapters
00:00 Understanding the Essence of Selling
06:59 Transforming Your Mindset Towards Sales
09:02 The Five Secrets to Effective Selling
23:13 Understanding the Payoff in Pricing Offers
27:24 Anchoring Value: Comparing Alternatives
29:47 Selling Certainty: Building Trust with Testimonials
36:12 The Power of Not Needing the Sale
41:39 Transforming Sales into Service

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

Here’s the truth: 99% of college graduates walk across that stage with a diploma… but no real clue how to build financial freedom.

And honestly, it’s not their fault — nobody’s teaching this stuff!

Today, I’m breaking down the seven essential things you must learn if you want to escape the paycheck-to-paycheck grind, build real wealth, and live life on your terms. Stick around — because if you don’t know these seven things, financial freedom will always stay just out of reach.

Chapters
00:00 The Financial Education Gap
07:03 The Reality of Financial Stress
10:19 Breaking the Victim Mentality
14:35 The Seven Principles for Financial Freedom
24:35 Understanding Money and Value Creation
30:41 The Importance of Entrepreneurship
32:31 The Role of Business Owners in Wealth Creation
39:44 Shifting Mindsets: From Scarcity to Abundance
42:40 The Importance of Seeking Opportunities
43:06 Spending vs. Saving: The Path to Wealth
46:48 Investing: The Key to Financial Freedom
48:44 Focus and Diversification in Wealth Creation
52:03 The Power of Generosity in Prosperity
01:00:36 Transforming Beliefs for Financial Success

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

►► Ask Graham AI your #1 business question right now: http://grahamcochrane.com/ai

If you’re broke, and you’re wondering, ‘What business can I even start with no money?’ Friend, I’ve been there. I know what it’s like to feel stuck, overwhelmed, and like you’ve got zero options.

But here’s the truth—being broke doesn’t mean you’re out of the game. In fact, it might just be the perfect place to start.

In today’s episode, I’m breaking down the exact steps you can take to launch a business from scratch, even if your bank account is empty. Let’s talk strategy, mindset, and how to turn nothing into something.

Chapters
00:00 Starting from Zero: The Entrepreneurial Mindset
04:44 The Coaching and Consulting Business Model
08:34 Identifying Your Ideal Customer
14:45 Creating Value: The Swipe File
18:08 Building Your Landing Page and Offers
22:24 Upselling and Building Trust
27:42 Crafting Your Elevator Pitch and Next Steps

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane