Our Google Ads Aficionados share their experiences with Google’s generative AI, and spoiler: the results aren’t great. This includes the lack of control over Google’s automatic asset creation tool. They also talk about other AI developments like Grok, the AI model by Elon Musk. Watch this video as Colby, Usama, and Glen discuss (with skepticism and excitement) the future of marketing with AI.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

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In the second part of the Google Ads Attribution Settings series, our Google Ads Aficionados discuss the complexities of using custom goals, conversion actions, and emerging attribution options. They share how to make better decisions to help boost your campaign performance with the attribution settings. They also talk about the issue of attribution and how to adapt now that attribution is becoming more complicated in this multi-device, multi-platform world of digital marketing. Watch the video now.

Watch Part 1 here:

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Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

Learn about the three main attribution settings in Google Ads: click-through, engage-view, and view-through. In this episode of Curry, Cheese, and Vegemite, our Google Ads Aficionados discuss the purpose of each setting and how to apply them based on your business goals and campaign types. They also share the importance of adjusting the attribution window to count conversions accurately. Watch this video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

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Learn how Google Gemini Advanced can help you from writing effective ad copy, creating search terms, audience targeting, to automating your shopping feed. Watch this video now.

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen talk about the power of Google Gemini Advanced in making copywriting smarter and faster to scale your campaigns. They also share some Google Ads updates and their initial insights.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

0:00 Intro

0:33 Copywriting Made Faster & Smarter with Google Gemini Advanced

In this episode of Curry, Cheese, and Vegemite (without the Curry), Colby and Glen share their insights on the shift from Video Action Campaigns to Demand Gen. They also talk about the penalties from Google for marketers using misleading landing pages. Learn more about the Google Ads updates and how you can prepare as a marketer, watch the video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/

Colby Doyle:

/

Glen Wilson:

/

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

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Return on Ad Spend (ROAS) is a useful baseline when measuring digital marketing success, but the ROAS numbers from in-app data can be misleading. In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados videos, our experts discuss the challenges marketers face when calculating their ROAS, how understanding multi-touch attribution helps determine your campaign performance, and more.

Watch Part 1 here:

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• ✅ Digital Marketing Basics Part 1: Un...

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

Dive deep into the importance of understanding and leveraging key metrics like Customer Acquisition Cost (CAC), New Customer Acquisition Cost (nCAC), and Lifetime Value (LTV) to scale your business effectively.

In this episode of Curry, Cheese, and Vegemite: The Google Ads Aficionados, our experts discuss key metrics beyond just definition. They talk about how to apply them effectively for business success, how each influences growth, and how to calculate projected profitability. They also share strategies to scale more effectively. Watch this video now.

Connect with The Google Ads Aficionados on LinkedIn:

Usama Khan:

/ usama-khan-mk

Colby Doyle:

/ colbycdoyle

Glen Wilson:

/ glenmwilson

Curry, Cheese, and Vegemite: The Google Ads Aficionados videos:

• Curry, Cheese, & Vegemite: The Google...

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Meta’s Advantage+ Custom Audience is an optimization that expands your selected audience with the aim of better performance. Is this true? Our Meta Ads Manager, Nick Ewing, shares his experience with enabling the Advantage+ Custom Audience optimization that proved otherwise. Watch this video now if you’re thinking of enabling the optimization.

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