The Go-To Aesthetics Coach Podcast Por Kayla Petrasek arte de portada

The Go-To Aesthetics Coach

The Go-To Aesthetics Coach

De: Kayla Petrasek
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Welcome to "The Go-To Aesthetics coach" podcast, where we delve into the captivating world of aesthetics! Join host Kayla Petrasek, a renowned aesthetics expert, as she sits down with industry thought leaders, renowned professionals, and practitioners to explore best practices taking your clinic to the next level. Connect on IG: @the.go.to.aesthetics.coach/2023 The Go To Aesthetics Coach Arte Diseño y Artes Decorativas Economía Gestión y Liderazgo Liderazgo
Episodios
  • Episode 38: A step into my REP MBA program for sales professionals - Mastering In-Person Selling & Trade Show Domination

    Episode 38: A step into my REP MBA program for sales professionals - Mastering In-Person Selling & Trade Show Domination
    Sep 29 2025
    REP MBA Mastering In-Person Selling & Trade Show Domination Show Notes - Episode Duration: 45-50 minutes 🔥 Episode Overview This week, I'm sharing Week 6 from my complete 10-Week REP MBA Program — the system that transforms average sales reps into the top 1% of performers in their industry. Today's Focus: How elite reps dominate in-person selling while others hide behind emails and Zoom calls. Key Quote: "Some reps hide behind emails. Elite reps own every room they walk into." 📋 What You'll Learn ✅ The Psychology of Presence The neuroscience of first impressions (what happens in 7 seconds)5 Pillars of Executive Presence that command respectWhy your energy sells before your words ever do ✅ First Impression Mastery The TRUST Formula for powerful introductionsHow to become "trusted advisor" instead of "just another vendor"Connection Before Pitch framework that changes everything ✅ Trade Show Domination Host Mindset vs. Vendor Mindset (game-changer)5-minute booth conversation structure that qualifies and closesPre-event, during-event, and post-event strategies that multiply results ✅ Micro-Demo Mastery Problem-Solution-Proof framework for 3-minute demosHow to demonstrate value without overwhelming prospectsInteractive demo techniques that qualify in real-time ✅ Follow-Up Systems That Close The 2-Hour/2-Day Rule that beats 90% of competitionMulti-channel follow-up sequences for different prospect typesCRM tracking system that ensures nothing falls through cracks ✅ Event Domination Strategies How to become the most memorable rep at any eventContent creation techniques that attract prospectsNetwork multiplication methods for long-term success 🎯 Key Frameworks Covered 🔸 The TRUST Formula for Introductions Tone First Relevance ImmediatelyUncover Before You CoverSpecific Value Mention Transition to Their Story 🔸 5 Pillars of Executive Presence Physical GroundingEye Contact MasteryVocal CommandActive Listening ArchitectureEnergy Management 🔸 Problem-Solution-Proof Demo Structure 30 seconds: Anchor to their problem60 seconds: Position the outcome60 seconds: Provide proof30 seconds: Offer next steps 💡 Top Takeaways 🎯 Your presence walks into the room 7 seconds before your pitch does 🎯 Elite reps are thermostats, not thermometers — they control the energy 🎯 Connection beats pitch every single time 🎯 The fortune is in the speed AND quality of your follow-up 🎯 You're not selling products — you're building relationships that compound 📈 Your 30-Day Implementation Plan Week 1: Foundation Building Master the TRUST introduction formulaPractice presence pillars in every interaction Week 2: Presence Mastery Implement Connection Before Pitch frameworkPerfect your micro-demo structure Week 3: System Implementation Set up 2-Hour/2-Day follow-up sequencesCreate value-add content library Week 4: Full Integration Execute all strategies at next eventMeasure results and refine approach 🔗 Action Items This Week: Practice your new introduction 10 times out loudIdentify one upcoming in-person opportunitySet up your follow-up tracking systemCreate your first piece of pre-event content 📊 What Makes This Different This isn't just "tips and tricks" — this is a complete system based on: Neuroscience research on decision-making and trustPsychology principles of influence and persuasionReal-world testing with thousands of sales interactionsProven frameworks that scale across industries 🚀 WANT THE COMPLETE REP MBA PROGRAM? This episode is just Week 6 of my comprehensive 10-Week REP MBA Program that has helped sales reps: ✅ Increase close rates by 40-60%✅ Build predictable pipelines that never run dry✅ Become the #1 rep in their region✅ Earn top 1% income in their industry The Complete Program Includes: Week 1: Foundation - Mindset & Identity Shifts Week 2: Prospecting Mastery - Finding Decision Makers Week 3: Outreach That Converts - Multi-Channel Sequences Week 4: Discovery & Qualification - Reading Between the Lines Week 5: Presentation Psychology - Selling Transformation Week 6: In-Person Selling Mastery (This Episode) Week 7: Objection Handling - Turning No Into Yes Week 8: Negotiation Psychology - Win-Win Closes Week 9: Pipeline Management - Predictable Revenue Week 10: Elite Rep Systems - Scaling Success 💬 Interested in the full program? DM me @allora.agency on Instagram 📱 Connect With Me Instagram: @allora.agency Daily sales training contentBehind-the-scenes insightsSuccess stories from REP MBA graduatesLive Q&A sessions 🎧 Subscribe & Share If this episode helped you level up your in-person selling game, please: ⭐ Rate and review the podcast📤 Share with fellow sales reps🔔 Subscribe for weekly episodes Next Week: Advanced Negotiation Psychology - Turning Price Objections Into Closed Deals 💬 Quotes to Remember "Your presence walks into the room before your product does." "Elite reps don't sell products — they sell transformations." "The ...
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    52 m
  • Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time

    Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time
    Sep 1 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 37: The Client Experience Reset: Why Retention Beats Acquisition Every Time 🔥 EPISODE HIGHLIGHTS The Brutal Truth: You don't have a lead problem. You have a retention problem. The Solution: The ELEVATE System that transforms one-time clients into lifelong advocates The Result: 60% improvement in profitability without spending another dollar on ads 📊 SHOCKING INDUSTRY STATISTICS Average clinic retention rate: 35%Top-performing clinics: 75%+Cost to acquire new client: $150-300Cost to retain existing client: $15-30Profit increase from 5% retention improvement: 25-95% 💡 THE THREE RETENTION LEAK POINTS Leak Point #1: The Onboarding Disaster (First 24 Hours) Rushed consultations focused on selling vs. connectingInformation overload without emotional connectionZero follow-up to check client comfort Leak Point #2: The Treatment Disconnect (During Service) Transactional vs. transformational experienceNo explanation of proceduresMissing education opportunities Leak Point #3: The Post-Treatment Void (After Care) No structured follow-up systemClients left wondering about resultsZero rebooking strategy 🏗️ THE ELEVATE SYSTEM FOR RETENTION MASTERY E - Emotional Connection First 10 minutes learning goals and lifestyleUse client's name frequentlyRemember personal details L - Luxury Experience Design Welcome ritual with beverages and comfortTreatment explanations throughoutRegular comfort checks E - Education-First Philosophy Explain science behind concernsProvide written aftercare instructionsShare lifestyle tips V - Value Beyond the Chair Monthly skincare tipsExclusive member eventsFirst access to new treatments A - Anticipate Their Needs Schedule next appointment before leavingSeasonal treatment remindersSuggest complementary services T - Touch Base Consistently 48-hour post-treatment check-in2-week results follow-upMonthly skin wellness messages E - Exceed Expectations Handwritten thank-you notesBirthday month specialsPersonal loyalty rewards 🚀 90-DAY RETENTION CHALLENGE Phase 1: Foundation (Days 1-30) Audit current client journeyImplement welcome ritualCreate post-treatment follow-up system Phase 2: Enhancement (Days 31-60) Develop educational content libraryLaunch client appreciation initiativesBuild rebooking system and staff training Phase 3: Optimization (Days 61-90) Track retention metricsRefine systems based on resultsScale successful elements 📈 RETENTION METRICS THAT MATTER Track Weekly: First-visit to second-visit conversion (Target: 60%+)90-day retention rate (Target: 70%+)Average client lifetime value (Target: 5x+ treatment cost)Referral rate from existing clients (Target: 30%+) 🎯 THE RETENTION SCORECARD Rate Each Client Interaction 1-10: ✅ Emotional connection established ✅ Education provided ✅ Value delivered beyond treatment ✅ Follow-up quality ✅ Surprise factor Anything below 8 needs immediate improvement 💰 THE COMPOUND EFFECT TIMELINE Month 1-3: Foundation Building 20% improvement in rebooking rate15% increase in treatment frequency10% boost in retail purchases Month 4-6: Momentum Phase 40% improvement in client lifetime value25% increase in referral generation30% reduction in marketing spend Month 7-12: Compounding Returns 60% improvement in overall profitability50% increase in premium service uptakeWaiting list development 🎯 YOUR 7-DAY RETENTION RESET ✅ Day 1: Audit current client journey - identify biggest leak point✅ Day 2: Design welcome ritual and consultation enhancement✅ Day 3: Create 48-hour and 2-week follow-up templates✅ Day 4: Build rebooking system and train team✅ Day 5: Launch one client appreciation initiative✅ Day 6: Implement tracking system for retention metrics✅ Day 7: Execute with next 10 clients and measure results 🔗 READY TO BUILD A RETENTION SYSTEM? Transform Your Practice with a Custom Retention Strategy BOOK YOUR STRATEGY SESSION ➜ https://form.jotform.com/251815238060250 In this session, we'll: Audit your current retention gapsDesign your custom ELEVATE systemCreate a 90-day implementation roadmap 💬 SHARE YOUR RESULTS Implemented the ELEVATE System? Tag us with your retention wins! Instagram: @TheGoToAestheticsCoachRate this episode and share your biggest breakthrough 🎧 SERIES COMPLETE This concludes our 4-part series on scaling your aesthetic practice: Episode 34: Breaking Through Your Growth CeilingEpisode 35: The CEO Mindset ShiftEpisode 36: The Hidden Profit FormulaEpisode 37: The Client Experience Reset Subscribe: Apple Podcasts | Spotify | YouTube Your best clients aren't the ones you haven't met yet. They're the ones sitting in your chair right now.
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    20 m
  • Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients

    Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients
    Aug 25 2025
    🎙️ The Go-To Aesthetics Coach Podcast Episode 36: The Hidden Profit Formula: How to Add $50K Without Seeing More Patients 🔥 KEY TAKEAWAYS The Problem: 87% of aesthetic clinics leave $50K+ on the table annually by focusing on more patients instead of maximizing current revenue streams. The Solution: The Hidden Profit Formula — a 3-pillar system that multiplies revenue without adding treatment hours. 💡 THE 3-PILLAR PROFIT FORMULA PILLAR 1: Value-Based Pricing Price based on expertise, not competitors Impact: $3-6 Botox unit increase = $7K-14K annually PILLAR 2: Recurring Revenue Create predictable monthly income through memberships Example: 50 members × $199 = $119K guaranteed annual revenue PILLAR 3: Retail System Systematic approach to product recommendations The $100 Challenge: 80 clients × $100 = $96K additional annually 📝 YOUR PROFIT MAP EXERCISE Complete during the episode: Current monthly revenue breakdownCalculate $100 retail increase impactDesign simple membership offeringIdentify price optimization opportunity Potential Annual Impact: $40K-$200K additional revenue 🚀 30-DAY IMPLEMENTATION Week 1: Foundation & DesignWeek 2: System Creation & TrainingWeek 3: Soft Launch & TestingWeek 4: Optimization & Full Launch 🎯 READY TO SCALE TO 6-FIGURES? Book Your Complimentary Strategy Session APPLY HERE ➜ https://form.jotform.com/251815238060250 30-minute session includes: Profit opportunity auditCustom 90-day optimization planPrivate coaching program qualification 💬 SHARE YOUR WINS Complete your Profit Map and tag us with your results! Instagram: @TheGoToAestheticsCoachLeave a 5-star review with your biggest breakthrough 🎧 NEXT EPISODE Episode 37: "The Client Experience Reset: Why Retention Beats Acquisition Every Time" Subscribe now: Apple Podcasts | Spotify | YouTube Transform your practice from service provider to profit powerhouse. The formula is proven — the only question is: will you implement it?
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    50 m
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