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One Kansas City search engine optimization company, hundreds of customers LLC, is seeking to revolutionize the way Search Engine Optimization works, offering "instant" rankings to page one of Google through a unique mechanism that they call the NRS or News Rank Syndication platform. To understand how that platform works, it is important to understand the basics of Search Engine Optimization.

Google retains the overwhelming lion's share of the search market, 92.47% market share as of June 2021 (Statista). Add to that the fact that it's estimated that between 71% and 92% of searches never leave "page one" of the search results (MOZ), and Search Engine Journal suggests that 1 in 4 people simply click the first result in the Search Engine Results Pages (shortened as SERP).

As such, appearing in the limited Search Engine Rankings - usually reserved to around 10 listings per page - quickly became a focus more important than buying the front cover of the yellow pages. (Appropriately, the covers of the various yellow pages which are now frequently adorned with ads for elder-care products like walk-in bathtubs, stair lifts, and Medicare supplements and attorneys, which represent the aging demographic that still relies on the physical book to "google" local businesses.) And thus was born the SEO Agency.

Thus, the Holy Grail of any digital marketing agency that offers SEO Services is finding a way to get their clients predictably (and quickly) on to page 1 of Google. And one company claims to have "cracked the code." Justin West is the founder and owner of Hundreds of Customers, and he weighed in on what he's doing differently than other SEO agencies. "In the early days, a client's site - if it was new - would often times get 'stuck' in what [they] called the 'Google sandbox,'" stated West, describing this metaphorical sandbox as a "safe" space for new and untrusted websites." West said he tried a number of SEO strategies to move his clients along quickly and many of them didn't work. So he went back to the proverbial drawing board and tried to think of SEO techniques that weren't commonly employed by other SEO companies. West says that ultimately he realized that "what Google wanted was safe, vetted brands. Nike, Coca-Cola, etc., they all do something that your average business doesn't: they get in the news. A lot!"

Thus began building out his NewsRank Syndication Platform, which has become his Reach system. By establishing select partnerships, he's been able to keep his top clients on page one of Google - often times multiple times - simply by keeping them in the news. From major networks affiliates (ABC, NBC, CBS, and FOX), to local news sites, and major national brands like Bloomberg, Yahoo!Finance, Nasdaq, and others, to give himself and his clients what he describes as "an unfair advantage."

His system has helped law firms, dentists, real estate professionals and others appear instantly on page one in organic search, often increasing their search volume by 2x to 10x or more, while staying safely within the search engine guidelines for "safe rankings," that don't get penalized. "Even better," states West, they have been able to put "clients on page one, often in under a week, often multiple times on page one, with rankings that have stuck for 5+ years or longer." He says this is due to his unique SEO strategy, that puts him in a category that he calls being an "organic search engine optimization agency, who guarantees page one rankings." Every client receives a custom strategy for SEO Ranking, and it is a "long-term strategy" with "short-term time frames" that proves it works quickly, with no dubious, "black-hat tactics." Clients get a monthly report that shows 100s of rankings, and it can be adjusted to target valuable keywords for clients.

More Here: https://www.hundredsofcustomers.com/guaranteed-search-engine-optimization-services-for-law-firm-marketing/ 

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Today's piece comes from Search Engine Land and is entitled: How to empower your SEO and digital marketing strategy with data.

Your Too Long, Didn't Listen Summary is as follows: Set up your dashboards. Run experiments. Improve your conversion rate. Monitor trends. Revamp and update your SEO strategy. Repeat.

SOURCE: https://searchengineland.com/empower-seo-digital-marketing-strategy-data-386077