The Global Exhibitor Podcast

De: Jeff Hannah
Escúchala gratis

  • Resumen

  • This is the podcast designed to help trade show exhibitors succeed internationally, hosted by Jeff Hannah. You will hear perspectives from many of the most experienced international experts in the industry - each with specific areas of focus, covering a broad range of topics including international marketing strategies, cross-cultural engagement challenges, experience design, communication tips, protocol recommendations, negotiation approaches, logistics help, and many others.
    2025 Global Exhibitor
    Más Menos
Ciencias Sociales Economía Marketing Marketing y Ventas
Más Menos
Episodios
  • Inside Live Events with Carrie Freeman Parsons (Part 1)

    Inside Live Events with Carrie Freeman Parsons (Part 1)
    Apr 30 2025
    Featuring the Chair of the Board at Freeman In this episode of The Global Exhibitor Podcast, Jeff Hannah sits down with Carrie Freeman Parsons, third-generation leader and Chair of the Board at Freeman, one of the world's largest and most influential event production companies. Carrie shares her deep insights into the evolution of the trade show and live events industry — and why today's environment demands faster innovation, more strategic thinking, and a deeper commitment to audience needs than ever before. Carrie also discusses her recently co-authored book, Inside Live Events, and why it serves as a vital guide for both newcomers and seasoned professionals navigating the changing landscape of face-to-face marketing. Why Inside Live Events Matters Right Now The pace of change in the events industry has accelerated dramatically. Carrie notes that in the past, professionals had the luxury of years of hands-on learning, mentoring, and apprenticeship. Today, that model simply doesn't fit. "In today's world, you don't have the luxury of time to learn all the nuances of the business," Carrie explains. That's one of the reasons she and co-author Bob Priest-Heck felt compelled to put their ideas and practices into a book — to provide a faster, more effective way for people at all stages of their careers to understand how to create successful, impactful live events. The Four-Phase Methodology and Design Thinking at Freeman One of the major frameworks discussed in the conversation is the four-phase methodology developed in partnership with renowned designer Bruce Mau. Rather than simply reacting to client requests, Freeman developed a proactive, strategic model that starts with defining the opportunity, involving all necessary stakeholders early, executing with excellence, and critically — debriefing after every project to capture what worked and what could be improved. "Debriefing isn't optional — it's essential. You have to ask what worked, what didn't, and why," Carrie emphasizes. Freeman's adoption of design thinking principles has transformed not just how they build exhibits and events, but how they help clients solve the real, underlying problems they face. Addressing the Workforce Challenge: The Retirement Cliff Another important issue Carrie raises is what she calls the "retirement cliff" — a looming challenge where experienced professionals are leaving the industry faster than new talent can be trained and onboarded. Freeman, like many organizations, is focusing heavily on workforce development, leadership training, and system transformation to make it easier for newer employees to ramp up quickly and succeed without the long apprenticeship periods that used to define the industry. Meeting Evolving Audience Expectations Carrie also highlights a major shift in audience behavior and expectations. Where previous generations were content to simply walk the show floor and hope for serendipitous encounters, today's attendees — especially younger ones — expect highly personalized, curated experiences that are memorable and valuable. Creating those meaningful face-to-face connections requires a much deeper understanding of both audience psychology and technological tools to enable smarter matchmaking and engagement. Takeaway: Live Events Must Evolve, But Their Power Remains As Carrie says, the live events industry still holds incredible power to connect, inspire, and drive business forward — but only if companies are willing to rethink how they design experiences, engage audiences, and foster continuous improvement. Events are living, breathing connections. They demand strategic innovation, courageous creativity, and an ongoing commitment to adapting to a rapidly changing world. Part 2 of my interview with Carrie. LinkedIn: Carrie Freeman Parsons Website: Freeman www.globalexhibitor.com
    Más Menos
    27 m
  • Rebuilding the US Trade Show Workforce with Laura Palker (Part 2)

    Rebuilding the US Trade Show Workforce with Laura Palker (Part 2)
    Mar 21 2025

    In Part 2 of this insightful conversation, host Jeff Hannah continues his discussion with Laura Palker, President of the Exhibitions & Events Workforce Development Federation and a Top 100 Most Influential People in the Industry (Eventex Awards) honoree.

    They explore how the trade show industry is gaining recognition through the modernized National Career Cluster Framework, making careers in exhibitions more visible in schools and workforce development programs. Laura shares updates on O*NET & NAICS codes, the Career Fair in a Box initiative, and the growing role of apprenticeships and veteran outreach in attracting new talent.

    Jeff and Laura also discuss the Trade Show Basics training course, its successful launch in Atlanta, and its expansion to more cities. They emphasize why industry leaders must invest in training and advocacy to secure the next generation of trade show professionals.

    Some key points from this episode:

    · The impact of trade show careers being added to career cluster frameworks

    · The push for industry-wide workforce development and apprenticeships

    · How Trade Show Basics is helping train newcomers

    Jeff and Laura also discuss the important launch of Jeff's new Trade Show Basics course, which is designed to support newcomers to the industry.

    Laura Palker is the CEO of the Trade Show Solution Center, and a Top 100 Most Influential People in the Industry (Eventex Awards) honoree.

    This episode was recorded at the amazing ET Global USA Headquarters in Suwanee, Georgia.

    Part 1 of my interview with Laura.

    LinkedIn: https://www.linkedin.com/in/laurapalker/

    Website: https://ee-wdf.org/

    Website: http://www.tssolutioncenter.com

    www.globalexhibitor.com
    Más Menos
    31 m
  • Rebuilding the US Trade Show Workforce with Laura Palker (Part 1)

    Rebuilding the US Trade Show Workforce with Laura Palker (Part 1)
    Mar 7 2025

    In this first episode, host Jeff Hannah sits down with Laura Palker, President of the Exhibitions & Events Workforce Development Federation, to discuss the critical challenges facing the trade show industry today. They explore the massive workforce shift post-COVID, the impact of the "Silver Resignation", and the need for skilled workforce development.

    Laura shares insights into the ongoing efforts to secure industry recognition through O*NET and NAICS codes, the importance of apprenticeship programs, and how industry associations must work together to secure the future of exhibitions and events. If you're passionate about the future of trade shows and workforce development, this is an episode you don’t want to miss!

    Some key points from this episode:

    · The trade show workforce before and after COVID

    · The urgent need for industry coding and classification

    · How apprenticeship programs can fill the skills gap

    · Collaboration between trade show industry associations

    Jeff and Laura also discuss the important launch of Jeff's new Trade Show Basics course, which is designed to support newcomers to the industry.

    Laura Palker is the CEO of the Trade Show Solution Center, and a Top 100 Most Influential People in the Industry (Eventex Awards) honoree.

    This episode was recorded at the amazing ET Global USA Headquarters in Suwanee, Georgia.

    Part 2 of my interview with Laura.

    LinkedIn: https://www.linkedin.com/in/laurapalker/

    Website: https://ee-wdf.org/

    Website: http://www.tssolutioncenter.com

    www.globalexhibitor.com
    Más Menos
    31 m
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre The Global Exhibitor Podcast

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles