The Genie in the Bottle

There's a small piece of art in almost every fridge, even in yours. It's from the Twenties, the time when an avant-garde artist (Fortunato Depero) and an entrepreneur (Davide Campari) proved that ads could be something more than shouted slogans and that even a tiny, mundane object can be the outstanding product of a revolutionary act of creation.

Today's guests are Nicoletta Boschiero and Valerio Varini.