The Gas-Station Kid Who Outsmarted Dodge and Became the Mopar King

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This week, when Dodge said a 383 big-block wouldn’t fit in a Dart, a Chicago car guy proved them wrong — and forced Detroit to copy him. From selling 50 Dodges in a snowstorm to building the first dealer-tuned muscle cars, Mr. Norm turned a local dealership into the birthplace of Mopar performance culture — and changed how Americans bought speed.

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