In this episode of the GaryVee Audio Experience, I sit down with the Hobby Nonsense crew to discuss the massive shift happening in the trading card world. I dive deep into why I believe fictional character "rookie cards" are the most undervalued assets in the hobby today and why a character like Spongebob has more staying power than a retired athlete. I also share the strategy behind the new VeeFriends Super Sticker Spectacular launch and why supporting local card shops is the key to long-term success.

You’ll learn about:

• The launch of the VeeFriends Super Sticker Spectacular

• Why I’m prioritizing local retail stores over direct sales

• The massive upside of vintage fictional character cards

• My 40-year vision for building VeeFriends into a global IP

In this episode of the GaryVee Audio Experience, I sit down for a Q&A to discuss the biggest marketing arbitrage available right now: LinkedIn. I break down why it’s currently mirroring the 2011 era of Facebook and why you need to stop making excuses and start posting. I also dive deep into the operational realities of building a $100 million agency, the importance of "documenting" over "creating," and why your biggest growth will come from the word "no."

You’ll learn about:

• The Current Arbitrage on LinkedIn
• Why You Should Be in the "Mickey Mouse" Business
• The "Document, Don't Create" Content Strategy
• How to Scale a Service Business through HR

In this episode, I sit down to discuss the massive shift we're seeing in 2026. I talk about the "Barbell World," where extreme technology and real-life analog experiences are both exploding in value. I encourage you to stop being a "mason" and start becoming an "architect" by using AI to scale your thinking rather than just your tasks. I also discuss why I’m hyper-focused on YouTube and long-form writing to stay relevant in a world driven by LLMs. You’ll learn about:

• The Rise of Analog Value

• How to Build an AI-Proof Personal Brand

• The Difference Between Real Entrepreneurs and Executives

• How to Use "Practical Optimism" to Beat Anxiety

• Why Curiosity and Humility Are Your Greatest Superpowers