The Garage-Born Brand Changing the Craft Beer Game | Kali Kat Tap Talks

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n this unforgettable episode of Kali Kat Tap Talks, host Kathleen Churchwell sits down with Mike Norris, the courageous co-founder of Designated Drinks, to share the powerful story behind one of the most inspiring brands in craft beer today.

This isn’t just about brewing—it’s about rebirth.

Mike opens up about his personal battle with alcoholism and how hitting rock bottom became the spark that saved his life—and his family. In choosing a new path, he didn’t just give up drinking—he found purpose. What started as a quiet idea in a garage soon became a bold business that now offers non-alcoholic craft beer with flavor, community, and inclusivity at its core.

🧠 In this episode, you’ll hear:

• How Mike overcame addiction and turned his pain into purpose
• The early days of brewing with co-founder and wife, Kris, in their garage
• Why the non-alcoholic beer niche is exploding—and how they’re leading it
• Their mission to offer beer lovers a better choice without compromise
• Tips for entrepreneurs looking to build a brand that matters

Designated Drinks is more than a beverage—it’s a movement rooted in second chances, self-belief, and creating space for everyone at the table.

Whether you're a brewer, entrepreneur, or someone chasing a dream—this is the episode that proves anything is possible when you believe in yourself.

🎧 Hit play. Be inspired. And raise a glass—to hope, healing, and hustle.

🔗 Follow Designated Drinks:

https://designateddrinks.com
Instagram: @designateddrinks

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Instagram: @kalikatbeeradventures
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📣 Buzzsprout Tags & SEO Hashtags:

#DesignatedDrinks #NonAlcoholicBeer #AddictionRecovery #CraftBeerPodcast #EntrepreneurStory #PodcastInterview #PurposeDrivenBrand #GarageStartup #KaliKatTapTalks #DrinkSmart #BeerWithoutTheBuzz #FromPainToPurpose #SecondChances #InspiringStories #BuzzsproutPodcast

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🍻 Got a brewery or taproom story to share? Reach out—I’d love to feature you on a future episode!

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