The Game Changer Unlocked (Aired 11-17-25): Connecting Businesses with Values through Liberty Spenders

In this episode, Bryan Fetzer sits down with Kurt and Kristen Luidhardtt, co-founders of The Prosper Group and authors of Liberty Spenders. They discuss how entrepreneurs can connect with consumers and businesses that align with their values a market estimated at nearly $5 trillion in annual spending.

Chapters

• (00:00:00) - Game Changer Unlocked
• (00:01:05) - Liberty Spenders: The Market for Christian Businesses
• (00:04:36) - Advertising's authenticity and trust
• (00:06:12) - How to Connect with Your Customers Through Conviction-Driven Marketing
• (00:08:46) - Liberation Spenders
• (00:10:59) - Now Media TV: The Game Changer Unlocked
• (00:11:39) - Meet the Founders of Crowdfund
• (00:15:15) - Donor Trust: Watch Out for Gimmicks
• (00:17:17) - Have Political Donors Changed Their Minds?
• (00:19:23) - Is There a Similar Process for Nonprofits as Political Campaigns?
• (00:21:17) - POLICE ON FIRE: The Prosper Group
• (00:23:14) - What Makes The Prosper Group Different Than Other Advertising Agencies?
• (00:28:05) - The Liberty Business Alliance
• (00:30:51) - Have We Needed More Partners?
• (00:33:42) - Why Business Owners Should Be Open About Where They're At
• (00:36:31) - Game Changer Unlocked
• (00:37:58) - Coffee or Tea
• (00:38:53) - How to Get Stuff Done When You're Distracted
• (00:40:15) - The Next Step in Reception
• (00:43:22) - Affiliate Marketing: The Best Bet
• (00:44:44) - What's Overrated and Underrated?
• (00:46:31) - Liberation Spenders