Episodios

  • How One Hackathon Took Zapier’s AI Usage From 10% to 97% | CEO of Zapier

    How One Hackathon Took Zapier’s AI Usage From 10% to 97% | CEO of Zapier
    Apr 8 2026

    Wade Foster is the CEO of Zapier, a company that sits between 7,000+ apps and runs millions of automations every single day. That gives him a front-row seat to how companies are actually adopting AI, not just talking about it.

    In this episode, Wade breaks down the exact decisions he made at Zapier to go from 10% AI usage to 97% company-wide, why agents and workflows are not the same thing, and what most leaders are getting completely wrong about AI fluency.


    What you'll learn:

    • The difference between agents and workflows (and when to use which)

    • What triggered Zapier's internal "Code Red" after GPT-4 launched

    • The one-week hackathon that took AI adoption from 10% to 50% overnight

    • The AI fluency rubric Zapier built: Unacceptable, Acceptable, Adaptive, Transformative

    • Why leaders who aren't using AI are the biggest bottleneck in their companies

    • How to measure AI ROI: floor raisers vs ceiling raisers

    • How AI now handles 50% of Zapier's customer support tickets

    • Wade's personal "advisory council" of AI sub-agents he uses for every major decision

    • Why building a company today is 10x cheaper but distribution is 10x harder

    • The truth about fundraising: you're selling your company, not raising money

    • How Zapier stayed profitable by only hiring when it hurt


    Guest: Wade Foster, CEO of Zapier

    LinkedIn: https://www.linkedin.com/in/wadefoster/

    Company - Zapier: https://zapier.com


    Host: Sophie Buonassisi, SVP Marketing at GTMnow

    LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/

    Newsletter: https://thegtmnewsletter.substack.com


    Episode highlights
    0:00 - Intro

    1:13 - The Seinfeld Quote & Kanye Text story

    3:16 - Workflows vs. Agents: What's the difference?

    6:09 - Zapier's Code Red moment

    8:55 - The hackathon that moved AI adoption from 10% to 50%

    12:06 - Making AI fluency a hiring requirement

    13:47 - Building the AI fluency rubric

    16:40 - Why leaders are the biggest AI bottleneck

    18:12 - Revenue impact of going AI-first

    22:09 - Would Wade build Zapier differently today?

    23:20 - Is Zapier's moat at risk from agents?

    24:59 - Staying profitable with minimal capital

    28:37 - The riskiest contrarian bet that paid off

    31:52 - Wade's 3 personal AI workflows

    36:53 - Favorite books for founders


    GTMnow is the media brand of GTMfund, sharing go-to-market insights from working with hundreds of portfolio companies backed by 350+ of the best GTM executives.

    Subscribe for weekly episodes with the operators, founders, and investors behind the fastest-growing software companies.
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    39 m
  • VC: Investing at Inception in the Age of AI Agents | Ed Sim (Founder & GP, Boldstart)

    VC: Investing at Inception in the Age of AI Agents | Ed Sim (Founder & GP, Boldstart)
    Apr 1 2026
    Ed Sim has been a VC for 30 years. He's backed companies like Clay, Front, BigID, and Snyk. He writes What's Hot in Enterprise IT every single Saturday, 489 weeks in a row. And right now, he says this is the most exciting and terrifying moment he's ever seen in his career.In this episode, Max and Ed break down what's actually happening inside startups and boards right now, why the old playbooks are dead, and what separates the companies that will survive this AI shift from the ones quietly getting killed by it.Discussed in this episodeWhy engineering is no longer your bottleneck (and what is)The 5 P's Ed uses to evaluate every inception-stage investmentThe autonomous enterprise thesis and what it means for how companies are builtWhy AI-native leadership is now a survival reqxtuirement, not a nice to haveThe full Clay story: $600K to $100M ARR, how they stayed lean, and what actually unlocked growthThe 3 CH's framework for being a great board partner to foundersWhy the best founders today are inside the AI jet stream, not chasing itWhat every board meeting sounds like right nowEpisode highlights0:00 Intro & 1:05 Episode Preview: Ed Sim & Key Takeaways3:10 The Jet Stream Analogy: Two Types of Companies5:43 How GTM Operators Should Evaluate Companies Like Angel Investors7:20 The Collapsing of Moats & AI-Native Business Opportunities10:00 Rebuilding Industries vs. Selling Software to Them15:00 Why Old GTM Playbooks Are Dead17:46 Ed Sim's Background: From Cutco to 30 Years in VC21:43 The Five P's of Inception Investing23:04 How to Evaluate Potential & TAM in a Fast-Changing Market25:40 Staying Ahead of the Jet Stream as a Founder26:32 The Autonomous Enterprise Thesis28:44 Agent of the Week: How Companies Should Adopt AI Agents29:10 How Agents Are Changing Engineering Bottlenecks31:15 What Incumbents Must Do to Survive the AI Wave32:53 Intercom, Snowflake & How Legacy Companies Are Adapting36:43 The Clay Story: How They Found Their Footing38:33 The Three C's of Working With Founders (Cheer, Challenge, Chill)40:07 Clay's Growth Trajectory: $600K to $100M+ ARR41:10 Clay's Agency GTM Model & Community Moat43:50 Ed's Fund Model: $500K to $15M Checks at Inception46:57 What's Hot in Enterprise IT & Venture Right Now48:03 Closing RemarksKey takeaways1. Engineering is no longer your bottleneck. Your people are. Code is shipping faster than your sales, marketing, and customers can absorb it. The constraint has flipped completely and most companies haven't noticed yet.2. Painkillers beat vitamins every time. The only startups worth backing at inception are solving a hair-on-fire problem someone desperately needs fixed, not a nice-to-have they can live without.3. The 3 CH's of being a great board partner. Know when to Cheer (when founders are getting beaten up), when to Challenge (when they feel invincible), and when to Chill (when they just need breathing room to figure it out). Elliot used all three with Clay to perfection.4. If your CEO came from sales, you are in trouble. Surviving this AI shift requires product-driven, agent-native leadership at the top. The companies that adapted, Snowflake, Intercom, Atlassian, all changed leadership first.5. The best founders are inside the AI jet stream, not chasing it. The question Ed asks every founder today: are you struggling to keep up, or are you the one constantly shipping and adapting faster than anyone can copy you?Thank you to our sponsorConnect with Ed: https://x.com/edsim / edsim Connect with Max: https://x.com/hackitmax / maxaltschuler Connect with Paul:https://x.com/PaulGTM / paulsirving GTM Now is the media extension of GTM Fund, a venture capital firm investing in early-stage B2B companies. Every episode features the operators, investors, and founders defining what modern go-to-market looks like.GTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/
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    50 m
  • How Sophos Scales Customer Success for 600,000 Customers in a 24/7 Cyber Threat Environment, with Teresa Anania, SVP of Customer Experience

    How Sophos Scales Customer Success for 600,000 Customers in a 24/7 Cyber Threat Environment, with Teresa Anania, SVP of Customer Experience
    Mar 24 2026
    This episode was recorded prior to Teresa Anania’s move to Chief Customer Officer at Verint. At the time of recording, she was SVP of Customer Experience at Sophos.Teresa Anania (CCO at Verint, formerly CCO at Sophos) joins GTMnow to share how she's built customer success into a true revenue engine at a company serving 600,000 customers across over $1 billion in annual revenue, and why the old reactive, relationship-based CS model is no longer cutting it.At Sophos, the threat landscape is compounding fast. AI is accelerating the speed and sophistication of attacks, which means response times, customer journeys, and success motions all have to evolve in lockstep in order to keep up. Teresa has spent her career at companies like Zendesk, Autodesk, and ON24 building the operational frameworks that make that possible at scale.Mentioned Resources: Cleverbridge: Merchant of Record for Software & SaaS​Guest links: Teresa Anania - LinkedIn: https://www.linkedin.com/in/teresa-anania/Sophos - LinkedIn: https://www.linkedin.com/company/sophos/Sophos - Website: https://www.sophos.com/Host links:Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Sophie Buonassisi - X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comSponsors: - HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/- Nooks - the AI workspace for outbound teams, where AI agents handle prospecting, research, and sequencing so reps can focus on conversations. Learn more at https://www.nooks.ai/- Cleverbridge – the digital commerce platform helping enterprises optimize post-sale revenue through renewals, winbacks, and add-ons with buyer-friendly purchasing experiences. Learn more at https://grow.cleverbridge.com/lp/digital-commerceTranscript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Sophos at a glance: 600K customers, $1B+ in revenue, and why cybersecurity keeps growing when everything else slows down01:51 – AI vs. AI: how threat actors are using the same tools Sophos is building against03:02 – The 2026 Active Adversary Report: why attackers are logging in, not breaking in04:20 – Attackers move in 3-4 hours and how Sophos structures CS to respond before the customer even knows there's a problem06:05 – Connecting CS activity directly to retention and expansion: the attribution model08:45 – Advice for early-stage companies that want this kind of rigor but don't have perfect data yet10:06 – Automation as a scale lever: crawl, walk, run and why you should start at the end of the renewal cycle13:43 – The future of go-to-market: self-serve from first touch through win-back, powered by AI18:20 – "The customer should never feel your org chart": building a digital journey that meets people where they are20:39 – Going from legacy manual to digital without blowing up the business22:00 – Dynamic segmentation: why hard lines on ACV are the wrong way to assign CS coverage26:02 – The two-by-two that actually matters: risk, spend, and growth potential32:08 – The humble confidence hire: why Teresa looks for this specific combination across her entire org34:15 – The 5-to-1 scorecard and what Teresa has learned about earning customer trust over time36:14 – Inner and outer feedback loops: how Sophos turns NPS data into cross-functional action38:11 – Why retention has to be an all-company meeting, not a CS slideFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/
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    42 m
  • Bonus Episode: GTMfund Hires a New Partner!

    Bonus Episode: GTMfund Hires a New Partner!
    Mar 23 2026
    Jason Demont just joined GTMfund as Partner, Head of Networks after 6 years at Foundation Capital where he reviewed over 1,000 emerging manager funds and invested in 100+.In this episode, Max (GP), Paul (GP), and Jason break down what separates the VC firms that survive from the ones that quietly die, why the best founders today are skipping mega funds at pre-seed, and what LPs are excited in about emerging managers.What we cover:The real reason raising from mega funds at pre-seed can backfireWhy less than 10% of VC firms ever make it to Fund 3What makes an emerging manager fundable (sourcing, founder support, durability)The media flywheel that gives certain funds an unfair advantageHow LPs should think about mega funds vs. emerging platforms (the barbell approach)Why founders are the ones now choosing their investors, not the other way aroundConnect with Jason: / jasondemant Connect with Max: / maxaltschuler Connect with Paul: / paulsirving GTMnow is the media extension of GTMfund, a venture capital firm investing in early-stage B2B companies. Every episode features operators, investors, and founders on the front lines of go-to-market.Timestamps:0:00 Intro1:54 Jason's Background at Foundation Capital3:07 Why Jason Chose GTMfund4:35 How Media Has Evolved in the VC Ecosystem6:20 What Separates Winning Emerging Managers from the Rest8:28 GTM Fund's Flywheel: Fund, Community & Media10:41 Building a VC Firm Is Like Building a Startup12:31 Emerging Managers vs. Mega Funds (a16z, Lightspeed)14:01 Why Top Founders Are Picking Emerging Managers for Early Rounds16:36 The LP Perspective: Emerging Managers vs. Platform Funds18:39 The Barbell Strategy for LP Portfolio Construction19:14 Early Stage vs. Growth Stage: Risk, Return & Why Early Stage Wins20:18 Closing Thoughts & Welcome to the TeamVisit us and subscribe: https://gtmnow.comFollow us on LinkedIn: / gtmnow Follow us on X (Twitter): https://x.com/GTMnow_Follow us on YouTube: / @gtm_now Follow us on TikTok: / gtmnow_ Follow us on Instagram: / gtmnow_ Sign up for the Newsletter: https://thegtmnewsletter.substack.com
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    22 m
  • Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps

    Inside ServiceNow’s $10B Go-to-Market Engine with Paul Fipps
    Mar 17 2026
    NEW: @Paul Fipps (President of Global Customer Operations at @ServiceNow) joins GTMnow to break down how ServiceNow built the customer engine behind $10B+ in revenue and 20%+ growth for five consecutive years.From CIO at Under Armour overseeing a 300 million-member connected fitness ecosystem, to now leading global sales, customer success, field marketing, and partners at one of the most disciplined GTM organizations in enterprise software, Paul has seen what it takes to scale from both sides of the table.In this conversation, you'll learn:- Why complacency is a bigger threat than competition at scale- How to detect churn long before it shows up in a report- What a CIO cancelling 900 AI pilots tells you about where enterprise AI is actually headed- How ServiceNow unified sales, customer success, field marketing, and partners into one GTM motion so customers never feel the org chart- Why ServiceNow monitors customer health daily — and what signals their teams actually track- How community became a core GTM advantage, not just a marketing channel- How ServiceNow’s AI Control Tower governs agents across the enterprise stack- Inside “Now on Now”: how ServiceNow generated $335M in annualized AI productivity gains using its own platform- How integrating Claude into the GTM workflow cut account planning from days to minutes- What DTC product thinking from Under Armour unlocked in enterprise GTM- How ServiceNow shifted from 6-month product releases to monthly innovation cycles- Paul’s advice for building a world-class GTM organization: put the best people in the right seatsGuest links: Guest - LinkedIn: https://www.linkedin.com/in/paulfipps/Guest company - LinkedIn: https://www.linkedin.com/company/servicenow/Guest company website: https://www.servicenow.com/Host links:Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Sophie Buonassisi - X (Twitter): https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comSponsors:HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – How ServiceNow built one of the most disciplined GTM engines in enterprise software01:22 – 80B workflows, $10B+ revenue: what gets harder and easier at scale02:05 – Why complacency is the real threat at scale05:49 – Why ServiceNow unified sales, customer success, field marketing, and partners under one motion06:49 – The post-sale handoff problem: signing on Friday, new team showing up Monday08:22 – How to spot churn before it shows up in a report09:55 – How often ServiceNow teams check customer health12:25 – If you took away the dashboards, how would you know a customer is truly winning?15:35 – Why Paul blocks calendar time every week for direct customer conversations (and responds within 24 hours)17:53 – From Under Armour to ServiceNow: what DTC product thinking unlocks in enterprise B2B21:06 – The personalization gap in B2B enterprise software and how ServiceNow is closing it25:18 – The CIO with 900 AI pilots who cancelled every single one26:03 – How embedding agentic AI inside existing workflows drives measurable ROI32:39 – "Now on Now": $335M in productivity gains running on their own platform34:18 – Integrating Claude into the GTM motion for all 10,000 go-to-market team members36:44 – The AI control tower: governing every agent across the entire enterprise39:15 – Paul's one piece of advice for every GTM leader: get the best people in the right seats40:21 – The book that shaped Paul's career: Execution by Bossidy & CharanFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/
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    41 m
  • What Wins When Anyone Can Build Anything with Brett Queener, Partner at Bonfire Ventures

    What Wins When Anyone Can Build Anything with Brett Queener, Partner at Bonfire Ventures
    Mar 17 2026
    Brett Queener (Partner at Bonfire Ventures) joins GTMnow to share what three decades across Siebel, early Salesforce, co-founding, and seed-stage investing has taught him about what actually wins now that software is cheaper and faster than he ever imagined.Brett was one of the earliest GTM hires at Salesforce when it had seven employees. He helped build the go-to-market playbook that defined a generation of SaaS: enterprise segmentation, sales motion design, product marketing, the whole works. He then co-founded SmartRecruiters, angel invested in companies like Outreach and Pando, and eventually joined Bonfire Ventures as a Partner to do early-stage investing the way he thinks it should be done: hands-on, operator-led, and built around founders who are ruthless about execution.Guest links:Brett Queener - LinkedIn: https://www.linkedin.com/in/brettqueener/Bonfire Ventures - LinkedIn: https://www.linkedin.com/company/bonfire-ventures/Guest company website: https://www.bonfirevc.com/Host links:Max - LinkedIn: https://www.linkedin.com/in/maxaltschuler/Max - X: https://x.com/HackItMaxPaul - LinkedIn: https://www.linkedin.com/in/paulsirving/Paul - X: https://x.com/PaulGTMNewsletter: https://thegtmnewsletter.substack.comBrought to you by: AngelListFrom starting as a small, operator-led rolling fund, to evolving to an institutional platform, AngelList has been a core partner in every phase of GTMfund’s growth. Their software-first fund admin infrastructure allowed us to scale without sacrificing agility — from onboarding hundreds of LPs seamlessly to handling compliance, capital calls, and reporting as our fund size evolved.As we expanded from Fund I to Fund II, AngelList took care of the back-office operations, allowing us to stay focused on what matters most: investing in world-class founders and building the strongest go-to-market network in venture.They’ve scaled with us across funds and into the future.If your fund is growing in size or complexity, check them out at https://angellist.com/gtmfund.Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Brett's career: Siebel, Salesforce employee #7, co-founder, angel investor, seed-stage VC06:58 – The big shift: from passive CRUD apps to agentic software that does the work for you08:07 – "Failing upwards" and what the fastest-growing companies taught Brett about investing in people10:58 – Why Brett moved into VC: 25 years of operators whose collective worth hit $25B16:50 – What Brett looks for in founders now and how it's changed over 6-7 years18:05 – Why anybody can build anything: Brett builds a fully functional travel app in 15 minutes19:20 – The last remaining moat in software26:20 – The real threat to Salesforce and HubSpot and why their ecosystem might be the boat anchor34:20 – How the entire GTM motion changes when the product does the job instead of just enabling it38:30 – Why communicating the right problem to the right ICP hasn't changed in 30 years39:20 – Deploy first, close later40:20 – Why face-to-face matters more now, not less41:00 – Why events are driving 75%+ of pipeline at Brett's early-stage portfolio companies42:10 – Pricing and packaging: the most important GTM lever nobody talks about enough46:35 – The death of the smooth-talking GTM leader47:25 – What happens to VC when software is no longer scarce to build52:00 – Why vertical software wins in the AI era: context, workflow, and the non-tech buyer55:20 – The rep who drove 65 miles to drop off donuts and closed an $80K dealFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/
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    1 h
  • AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)

    AI at the Edge: How Armada is Taking Compute Everywhere the Cloud Can't Go | Dan Wright (CEO of Armada)
    Mar 10 2026
    Dan Wright (Co-founder & CEO of Armada) joins GTMnow to unpack what it actually takes to bring AI infrastructure to the places the cloud was never built to reach.The cloud covers about 30% of the world. The other 70% (think: oil rigs, the Arctic tundra, military ships, remote mines) is where some of the most critical decisions happen, making latency a life-or-death and billions of dollars difference. Armada is building the infrastructure for that part of the world: modular, ruggedized AI data centers that go to the data, instead of the other way around.From the first offshore edge computing deployment with the US Navy, to cutting avalanche response times in Alaska from over a day to real time, to sovereign AI installations in Saudi Arabia with Aramco and Microsoft, Armada is redefining what operating at the edge even means.In this episode, we cover:- Why cloud infrastructure was built for a pre-AI world and what that gap costs- How Starlink turned every remote location into a potential AI cluster- What "distributed intelligence" means and why it's the founding principle behind Armada- The global race for AI sovereignty and why modular compute is the linchpin- How Armada goes to market when a product demo involves shipping a 40-foot container to a desert (yes, really)- Why customer champions are better than any sales rep- The Microsoft partnership and how Armada extends Azure to places Azure could never go on its own- Category creation lessons from building a company before the market had a name for the industry- What's next: SpaceX, sovereign AI, and why Dan thinks humans are on the moon in two years (yes, REALLY)Guest links: Dan Wright - LinkedIn: https://www.linkedin.com/in/wrightdh/, hDan Wright - X: https://x.com/danwrightSFArmada - LinkedIn: https://www.linkedin.com/company/armadaai/Armada - Website: https://www.armada.ai/Host links:Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/Sophie Buonassisi - X: https://x.com/sophiebuonaNewsletter: https://thegtmnewsletter.substack.comSponsors: HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/Nooks - the AI workspace for outbound teams, where AI agents handle prospecting, research, and sequencing so reps can focus on conversations. Learn more at https://www.nooks.ai/Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – Why the cloud only reaches 30% of the world and what Armada actually builds03:11 – From Saudi Arabia to the Arctic: recent deployments that redefine the edge04:12 – AI's physics problem: why distance from data breaks everything05:31 – How Starlink turned every remote location into a potential AI cluster07:14 – What distributed intelligence means and why it's Armada's founding principle08:14 – The global AI race: sovereign compute as a national security strategy09:00 – The Genesis Mission, the White House, and Davos: why sovereign AI is mainstream12:49 – GTM for a hardware company when the demo involves shipping a 40-foot container15:18 – Why Armada's customers do the selling for them (and do a better job than some reps)17:35 – The Microsoft partnership and extending Azure to the places it can't reach on its own18:51 – Category creation: the lesson Dan learned about specificity and business value21:02 – What's next for Armada, SpaceX, and why Dan thinks we're two years from the moon25:34 – The founder advice Dan wishes more people took seriouslyFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/
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    28 m
  • GTM: Lessons from Figma, Dropbox, and Building Iconic Brands in the Age of AI with Figma’s CMO, Sheila Vashee

    GTM: Lessons from Figma, Dropbox, and Building Iconic Brands in the Age of AI with Figma’s CMO, Sheila Vashee
    Mar 3 2026
    NEW: @Sheila Vashee (CMO of @Figma) joins GTMnow to share how she thinks about brand building across every stage. From selling brownies at age eight, to second marketing hire at Dropbox scaling to $1B+ in annualized revenue, to now leading marketing at one of the most beloved software brands in the world, Sheila has seen it all.In this conversation, you’ll learn what brand actually means (hint: it's not your logo), how PLG companies make the leap to enterprise, why being obsessively close to your customers is a compounding advantage, and how AI is reshaping the marketing playbook without replacing the human craft that sets great brands apart.Guest links:- Guest - LinkedIn: https://www.linkedin.com/in/sheilavashee/ - Guest company - LinkedIn: https://www.linkedin.com/company/figma/- Guest company website: https://www.figma.com/Host links:- Sophie Buonassisi - LinkedIn: https://www.linkedin.com/in/sophiebuonassisi/- Sophie Buonassisi - X (Twitter): https://x.com/sophiebuona- Newsletter: https://thegtmnewsletter.substack.comSponsors: - HockeyStack - the AI platform that unifies GTM data to help teams convert, expand, and scale. Learn more at https://www.hockeystack.com/- Granola - the AI notepad that turns meetings into action by capturing context, decisions, and next steps automatically. Head to granola.ai/gtmfund and get three months free with the code GTMFUND.Transcript available under the episode here: https://gtmnow.com/tag/podcast/Subscribe to GTMnow for the latest episodes! https://gtmnow.com/Highlights:00:00 – The brownie stand: why brand building started at age eight03:55 – How Sheila defines brand: it's what people say when you're not in the room05:08 – Joining Dropbox as the second marketing hire06:07 – Space Race: the campaign that defined Dropbox's early strategy06:56 – What consumer marketing taught her about driving revenue08:29 – Measuring brand ROI through match market testing09:15 – How Figma thinks about brand building at a macro level11:21 – The PLG-to-enterprise equation: what Figma did early that Dropbox waited too long on15:02 – Why building the enterprise team is both operational and optical17:12 – How Figma ingests customer feedback at scale18:26 – AI at Figma: enabling human creativity, not replacing it21:13 – What the venture side taught her about staying sharp as an operator22:33 – Why the shift from SEO to GEO is inevitable and what to do about it23:24 – Why Reddit is back and social is a core growth lever24:51 – The mentors that changed her trajectory28:59 – One piece of advice: make good $h!tFor inquiries about sponsoring the podcast, email gtmnow@gtmfund.comGTMnow is a media brand brought to you by VC firm, GTMfund: https://gtmfund.com/
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    31 m