How This Studio Owner 3X’d Revenue and Built a Team That Scales
Hosted by Mike Arce, CEO of Loud Rumor

In this episode, Mike Arce sits down with Caitlin Bovée, a studio owner in Ontario who scaled her business from $40K/month to over $160K/month—and opened a new location along the way.

They break down the mindset shifts, operational systems, and leadership habits that transformed her business, without relying on gimmicks or shortcuts.

You’ll learn:

– What Caitlin changed in her sales process to go from “no system” to 80–90% conversion
– How her team uses monthly optimization meetings to evolve with consumer behavior
– Why having a lead gen specialist (and no referral system) still works when the product is dialed in
– How focusing on leadership development—not just strategy—was the biggest unlock

Whether you’re stuck at $50K/month or building toward your first $1M year, this episode will challenge how you think about growth—and help you focus on what actually drives results.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

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Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

Description:

How To Lead from Any Seat on the Team — Managing Up for a Stronger Studio Culture
Hosted by Mike Arce, CEO of Loud Rumor

Whether you’re the owner of a gym, a front desk manager, or part of the coaching team, this episode is for you—and it’s one your entire team should hear.

Mike Arce breaks down one of the most overlooked leadership skills in business today: managing up.

You’ll learn:

– Why great teams don’t just manage down… they lead in all directions
– How to strengthen your studio’s culture without changing your title
– What most employees misunderstand about their leaders—and how to build real trust
– The mindset shift that turns frustration into influence

If you're ready to create a gym culture where communication is clear, leaders grow stronger, and everyone feels seen—this episode will show you how.

Share it with your team. Set a time to discuss it. And start building the kind of studio people never want to leave.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn:

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

🎧 How to Maximize the ROI from Your Coaching or Mastermind Program

Hosted by Mike Arce, CEO of Loud Rumor

If you're a gym owner investing in a mastermind or coaching program—or thinking about it—this episode is a must-listen. With over 15 years of experience in high-level coaching circles, Mike Arce breaks down the real keys to getting the most out of these programs.

You'll learn:

• Why the best in the world always have multiple coaches

• How surrounding yourself with winners shapes your habits and mindset

• What “maximum value” really looks like (it’s not about attending every call or watching every video)

• A game-changing mindset shift that separates good results from exponential growth

Tune in and discover how to focus on what actually moves the needle in your business—and why you don’t need to use every tool in the toolbox to win big.

👉 Visit LoudRumor.com to learn more about working with the team behind over 4,000 top fitness studios worldwide.

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Instagram: https://www.instagram.com/loudrumor/

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode, Mike Arce, CEO of Loud Rumor, breaks down the key differences between managers and leaders and why understanding this distinction is crucial for business success. He shares an insightful exercise from a recent event, demonstrating how managers keep operations on track while leaders focus on judgment and growth.

Mike also introduces the "131" problem-solving method and emphasizes how leadership isn’t about title but mindset. Whether you're an owner, manager, or employee, this episode will challenge you to step up, think like a leader, and contribute to your company's success.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn:

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we break down what it takes to be a successful employee in the gym space.

If you’re working in a boutique fitness studio—whether it’s HIIT, Pilates, yoga, kickboxing, spin, or any specialized training facility—this episode is packed with game-changing insights to help you thrive in your role.

Mike Arce, CEO of Loud Rumor, shares powerful lessons from working with over 3,700 fitness studios across 11 countries, revealing what separates top-performing employees from the rest. He breaks down key expectations, the mindset required to excel, and how to determine if a career in fitness is truly right for you.

You’ll learn:
✅ The must-have traits of highly successful gym employees
✅ The importance of culture fit and aligning with your gym’s values
✅ How to take ownership, embrace learning, and stand out as a leader
✅ Why sales, coaching, and management each require unique skill sets—and how to excel in your role

Inspired by the latest GSDCON event at First Form HQ, this episode will challenge you to level up and redefine success in your fitness career. Tune in now and take your gym career to the next level!

🚀 Want to grow your gym? Visit loudrumor.com/discover to schedule a call and learn how to scale your fitness business.

To learn more go to LoudRumor.com

Follow Us!
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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn: https://www.linkedin.com/company/loud-rumor/

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we break down why most gym owners are stuck in a cycle of low profits and high attrition, but not Jeff Binek.

Jeff has turned his gym into a $2.3M real estate empire, built a 7-figure fitness business, and maintains industry-best retention rates—all while working toward removing himself from daily operations. If you're tired of the constant grind and want to learn how to build real, sustainable wealth as a gym owner, listen now!

To learn more go to LoudRumor.com

Subscribe to our YouTube channel for more stories like this: https://www.youtube.com/@Loud-Rumor

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Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn:

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we break down one of the biggest challenges gym owners face—retention. He explains why most fitness studios struggle to keep members long-term and how shifting from a tactical to a strategic mindset can make all the difference.

Listeners will discover:
✅ The most common mistake fitness business owners make when trying to improve retention
✅ The Job to Be Done framework that top-performing studios use to retain 97-99% of their members
✅ Key metrics and leading indicators that predict cancellations—so gym owners can take action before it’s too late
✅ Real-world success stories of studios that reduced attrition from 20% to just 3%, adding hundreds of thousands in long-term revenue

With competition rising and fewer people holding boutique gym memberships, improving retention is more important than ever. Mike shares actionable insights that can transform a gym’s ability to keep members engaged, committed, and seeing results.

💡 Want help improving gym retention? Visit loudrumor.com/discover to schedule a call.

To learn more go to LoudRumor.com

Follow Us!
Instagram:

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn:

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor

In this episode of The GSD Show, the leading fitness business podcast, we break down why most fitness business owners are focused on the wrong things regarding retention—and how simple adjustments in tracking, engagement, and results can dramatically reduce attrition.

While most gyms struggle to achieve sub-12 % attrition, Dave and Kimberley from Blended Athletics have cracked the code; keeping their members on average for over 2 years!

If you’re tired of the endless cycle of new member sign-ups and cancellations, watch this now!

The secret behind their incredible success? Tune in to find out!

To learn more go to LoudRumor.com

Subscribe for new weekly videos on YouTube: https://www.youtube.com/@Loud-Rumor

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Follow Us!
Instagram:

Mike Arce- CEO & Founder of Loud Rumor

Loud Rumor- Where the Best Gyms Go to Grow

LinkedIn:

Mike Arce: https://www.linkedin.com/in/mikearcelive/

Loud Rumor: https://www.linkedin.com/company/loud-rumor