The Future of Women's Sports: A Moment or Industry?

As we head towards an amazing end of 2025, Jacki Gemelos and Lauren Duletzke explore the evolving landscape of women's sports, emphasizing the importance of community, marketing, and storytelling. They discuss the shift from viewing women's sports as a moment to recognizing it as a thriving industry. The duo also shares predictions for 2026, touching on coaching changes, emerging leagues, and the significance of building inclusive communities. Their insights highlight the growing fan engagement and the potential for women's sports to lead in the future.

Takeaways

• Women's sports should be viewed as an industry, not just a moment.
• Community building is essential for the growth of women's sports.
• The WNBA has seen record attendance and fan engagement.
• Marketing and storytelling are crucial for women's sports visibility.
• Emerging leagues are gaining traction and should not be underestimated.
• The next generation of women leaders in sports is vital for future growth.
• Real-life connectivity and community investment are key to success.
• Diversity in player personalities enhances fan connection.
• The cultural zeitgeist of women can drive sports engagement.
• Predictions for 2026 include significant changes in coaching and player dynamics.

Chapters

• 00:00: Introduction to Women's Sports Landscape
• 02:47: The Movement vs. Industry Debate
• 06:07: Community Building in Women's Sports
• 08:54: Marketing and Storytelling in Women's Sports
• 11:16: Predictions for 2026
• 14:28: Coaching Changes and Future Leaders
• 17:23: Emerging Leagues and Community Movements
• 19:17: Rapid Fire Questions and Personal Insights

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