The Future of Key Account Management │ wAR

In this episode, Warwick Brown joins Paul Fuller to explore how key account management is evolving and what it takes to succeed in a more complex, AI-driven environment.

Together, they discuss why expectations for account managers are rising, how retention is becoming the primary growth driver, and why proactive portfolio management is critical for long-term success.

In this episode, you’ll learn:

• Why key account management is evolving, not disappearing

• How AI is raising the standard for preparation and execution

• Why retention is becoming more important than acquisition

• How to balance relationships, revenue, and retention

• Why proactive account management outperforms reactive approaches

• How to use signals and data to deepen customer engagement

Listen in to learn how to become a more strategic and effective account manager.