The Future of Flavor

Perhaps the most controversial topic in all of modern coffee, we dive deep into the question of flavor and ask the questions we’ve all been wondering - Who gets to decide what tastes good? Why does it seem that so many cafes are suddenly serving coffee that only appeals to a certain palate? And how, exactly, did flavor become a matter of taste.

Part coffee history, part food anthropology, and part data science, we explain the evolution of coffee flavor over time and learn what really makes a coffee menu that appeals to everyone.

Featuring:

• Peter Giuliano, Executive Director at Coffee Science Foundation, Chief Research Officer at Specialty Coffee Association
• Amanda-Jane Thomas and Shanita Nicholas - Co-founders and owners, Sip & Sonder
• Katie Rose Dawson, Director of Customer Experience, Bellwether Coffee

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