On the Future Healthcare Today Podcast with Lucas Hunsicker, Kristin Gasteazoro, Senior Vice President of SmartShopper Sales and Client Performance at Zelis, and Reagan Greene, Vice President of Brand, Marketing, and Communications at Blue Cross of Idaho (BCI), dive into the significance of personalized messaging and care delivery strategies.

In their discussion, they outline different tactics aimed at revolutionizing healthcare experiences, emphasizing the value of personalization and innovative approaches to cater to diverse consumer needs. Their insights shed light on the continuous efforts to improve healthcare accessibility and effectiveness by using digital tools and tailored communication strategies.

In the Future Healthcare Today Podcast, hosted by Lucas Hunsicker, featuring Kristin Gasteazoro, Senior Vice President, SmartShopper Sales and Client Performance at Zelis, and Reagan Greene, Vice President for Brand, Marketing and Communications at Blue Cross of Idaho (BCI), they focus on revolutionizing healthcare experiences and consumer engagement.

During the podcast, Kristin emphasizes the importance of empowering members through strategic partnerships, addresses the resurgence in healthcare claims post-COVID, and highlights the industry’s response to escalating costs. This demonstrates a transformative move towards a more unified and meaningful member experience. Reagan explored the necessity of understanding consumer preferences in communication and media consumption, advocating for continuous support throughout the healthcare experience. Both guests stress the role of measuring outcomes and improving strategies to adapt to the evolving consumer behaviors and media landscapes.

Despite healthcare’s critical importance, the intricate nature of insurance plans and healthcare information can often leave individuals feeling adrift. A recent Bend Financial report found that 56 percent of respondents felt “completely lost” when trying to understand health insurance, with even higher rates among people on a family member’s job-based insurance (75 percent) or those on COBRA (68 percent). The solution? Engagement. In this episode of the Future Healthcare Today podcast, host Lucas Hunsicker engages in a discussion with Rousseau Kluever, Director of Product, Healthcare Guidance, at Zelis, to explore innovative strategies for bolstering meaningful member engagement.

From personalized solutions, which incentivize proactive health actions, to the importance of an omni-channel strategy that meets members where they are, Kluever emphasized the necessity of a member-centric approach. By prioritizing personalization and accessibility, he explained how healthcare organizations can empower individuals to focus on their health goals without the burden of navigating the complexities alone. As the conversation unfolds, it is evident that the future of healthcare lies in these personalized experiences, seamless interactions, and genuine support for members. By embracing innovative approaches and leveraging technology to its fullest potential, healthcare organizations can foster deeper connections with their members and ultimately enhance the quality of care delivered.