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In this episode, I sit down with Matt Lakajev — sales strategist, lead gen expert, and creator of Seven Figure Creators—to dismantle the myths about content, branding, and cold outreach. Matt reveals why most creators are stuck posting into the void, and how a tiny, targeted LinkedIn presence can outperform big audiences.

We break down the real math of monetizing a service business online—and how to turn every post, profile visit, and DM into an effortless sales system that scales.

Timestamps:

(00:05) - The Power of a Small Following on LinkedIn

(03:02) - Transitioning from Cold Outreach to Warm Leads

(16:16) - Setting Up an Effective Email Outreach Strategy

(20:02) - Effective Communication in Sales

(26:54) - Effective Call Structuring for Sales

(35:23) - Lead Generation as a Business Priority

(37:27) - Generating Leads: Strategies for Small Businesses

(45:35) - Sales Process and Event Strategy

(49:55) - Pricing Strategies for Success

(55:54) - Sales Strategies and Early Challenges in Business

Check out today's guest, Matt Lakajev:

Matt's LinkedIn: https://au.linkedin.com/in/mattlakajev

Matt's YouTube: https://www.youtube.com/@matthewlakajev

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

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Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

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Clubhouse:

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In this episode, I sit down with Jodie Cook—entrepreneur, writer, and brand strategist—to dive deep into the real meaning of personal branding in the age of digital identity. From dismantling societal boxes to embracing your law of least effort, Jodie shares how she built influence without following anyone else’s template.

We explore how true branding is about meaning, impact, and integrity—not vanity metrics—and how creators, coaches, and entrepreneurs can scale their presence by stacking their unique strengths.

Timestamps:

(00:06) – Embracing Authenticity

(00:30) – Understanding Personal Branding

(08:37) – The Value of Personal Branding

(16:00) – Breaking Free from the Box

(22:05) – Exploring Personal Identity and Societal Expectations

(27:35) – Finding Your Creative Stack

(35:16) – The Intersection of Personal Growth and Community

(41:41) – Exploring the Intersection of Passion and Profit

(47:39) – Embracing Mistaken Identity

(54:02) – Embracing AI for Fitness and Performance

(59:06) – Finding Your Personal Brand

(01:01:50) – The Journey of Self-Discovery

Check out today's guest, Jodie Cook:

Jodie's LinkedIn: https://www.linkedin.com/in/jodie-cook/

Jodie's YouTube: https://www.youtube.com/@Jodie_Cook

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

Website: https://zaap.bio/thechrisdo

LinkedIn:https://www.linkedin.com/in/thechrisdo/

Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter:https://x.com/thechrisdo

TikTok:https://www.tiktok.com/@thechrisdo

Threads:https://www.threads.net/@thechrisdo

Zaap: https://zaap.bio/thechrisdo

Clubhouse:

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We’re back with part two of my conversation with Brendan Kane, and this time, we’re putting formats into action. We go deep into what the social media algorithms actually care about (hint: it’s not boosting or shadowbanning), why going viral isn't the goal—but meaningful impact is—and how to make even the “boring” stuff relatable and widely viewed. Brendan unpacks practical examples from real estate to insurance to dentistry, and we workshop my own man-on-the-street concept live on the podcast. We also explore the psychology behind pricing, personal branding, and how your unique personality traits can shape your content strategy. If you’ve ever wondered how to grow an audience while staying authentic, or how to deal with the pressure of content performance, this episode delivers straight talk with plenty of “aha” moments.

Timestamps:

(00:00) - Introduction

(03:40) - Shadowbans & algorithm myths

(05:27) - What virality really means

(07:19) - How niche creators can reach wider audiences

(10:49) - Formats for “boring” businesses

(12:14) - Mindset shift for viral potential

(14:50) - Man-on-the-street brainstorm

(17:04) - What can go wrong with live formats

(20:45) - Dialogue demo & emotional tension

(23:25) - Should you delete non-performers?

(25:14) - Faceless content vs personal connection

(32:25) - Brendan’s personal brand & communication style

Check out today's guest, Brendan Kane:

Brendan's Website: https://brendanjkane.com/

Brendan's Facebook: https://www.facebook.com/BrendanJamesKane/

Brendan's Instagram: https://www.instagram.com/brendankane/?hl=en

Brendan's YouTube: https://www.youtube.com/@BrendanKane/

Check out The Futur:

Website: https://www.thefutur.com/

Courses: https://www.thefutur.com/shop

Linkedin: https://www.linkedin.com/company/the-futur/

Podcasts: https://thefutur.com/podcast

Instagram: https://www.instagram.com/thefuturishere/

Facebook: https://www.facebook.com/theFuturisHere/

Twitter: https://x.com/thefuturishere

TikTok: https://www.tiktok.com/@thefuturishere

Youtube:https://www.youtube.com/thefuturishere

Check out Chris Do:

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Facebook:https://www.facebook.com/BizOfDesign

Instagram:https://www.instagram.com/thechrisdo/

Twitter: