The Friday Accelerator Podcast Por Karen Green arte de portada

The Friday Accelerator

The Friday Accelerator

De: Karen Green
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Hosted by Karen Green — business growth expert, former Tesco and Boots buyer, and author of Recipe for Success and Buyerology® — The Friday Accelerator helps challenger brands, founders and scale-ups achieve faster, smarter growth. Karen has worked with over 1,000 food and drink businesses, helping them secure more than £350 million in new listings. With 30+ years of experience across the UK grocery sector, she knows what it takes to go from start-up to supermarket success.

How to stay focused and on track to achieve your goals

The strategies behind their biggest wins

Top tips for growth, resilience, and leadership

Copyright 2025. All rights reserved. Arte Comida y Vino Economía Exito Profesional Gestión Gestión y Liderazgo
Episodios
  • She Couldn't Buy It, So She Built It: Borough Broth's Ros Heathcote

    She Couldn't Buy It, So She Built It: Borough Broth's Ros Heathcote
    Mar 13 2026
    Ros Heathcote founded Borough Broth in 2015 with no food industry background, no manufacturing experience and no contacts - just a gut health problem, a systems-thinking brain, and a butcher who was paying to throw his bones away. Within a year, she had a Selfridges listing. Today Borough Broth is stocked in Tesco, Sainsbury's, Waitrose, Ocado, Whole Foods, Planet Organic, Abel & Cole and more, and has just completed a raise with Piper Private Equity. This is a candid conversation about what a decade of slow, deliberate building actually looks like, including the moment when it didn't go to plan and Ros felt like "jumping off a building". Listen to find out: Why Ros founded Borough Broth despite having no food industry experience, but with key skills and strengths.How her journey began as part of a personal health regimen and how it became a business.The transition and challenges of scaling from small, shared kitchen to a larger industrial environment.The importance of staying on top of financials and building investor relationships.How she runs Borough Broth, the transition to an SLT and the demands on a founder as the business grows up. Chapters: 01:34 — Origin story: gut health, a dismissive GP, and butcher's waste bins 05:12 — From IT consultant to food founder 06:44 — Early growth: organic beginnings, Selfridges in year one 09:15 — How the Ocado relationship started 12:20 — Raising with Piper Private Equity: how it actually happened 14:31 — Is broth a one-trick pony? The frozen cube launch 19:04 — From solo founder to SLTs, and how Ros structures her week 21:48 — Goal setting, board meetings and KPIs post-raise 23:20 — The EOS model: Visionary vs Integrator 30:22 — Burnout, Long Covid, and the retailer crisis that risked everything 33:10 — Asana, founder podcasts, and how LinkedIn misleads 35:46 — Quickfire questions Links and Resources Connect with Ros on LinkedIn: https://www.linkedin.com/in/rosheathcote/ Find out more about Borough Broth, find stockists and buy online: https://boroughbroth.co.uk/ New Frozen Beef Bone Broth Cubes available on Ocado: https://www.ocado.com/products/borough-broth-organic-frozen-beef-bone-broth-cubes/683981011 Register for IFE, March 30-April 1, where Ros and Karen will be speaking: https://www.ife.co.uk/ -- Ever wondered why sometimes achieving goals is effortless and other times, it feels like pushing water uphill? Get your Friday Accelerator scorecard to find out why. Answer ten questions about your approach to work, goals and success, to access your personalised report and action list. Go to friday-accelerator.scoreapp.com now. If you want a regular dose of inspiration and impetus for growth, resilience and success, subscribe to The Friday Accelerator wherever you get your podcasts - and why not leave a review too. If you want to accelerate your personal and business performance, you can book at discovery call at https://calendly.com/buyerology/friday-accelerator-1-1
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    38 m
  • From Red Bull to Natural Energy Rebel: Huib van Bockel on Building Tenzing

    From Red Bull to Natural Energy Rebel: Huib van Bockel on Building Tenzing
    Jan 30 2026

    Huib van Bockel spent eight years as head of marketing for Red Bull UK and Europe before leaving to launch Tenzing, a natural energy drink inspired by what Sherpas drink when climbing Everest. Now approaching its 10th anniversary, Tenzing is the fastest-growing energy drink in the UK, stocked in all major supermarkets, and recently received investment from Heineken.

    In this episode, Huib shares the origin story - including tracking down Sherpa Tenzing's family to get their blessing - and the product formulation and innovations that defied industry norms. He's disarmingly honest about the emotional reality of competing against giants: the constant underlying terror, periods of near-depression, and why founders have to project confidence while feeling anything but.

    Listen to the episode to discover:

    • Why he left Red Bull and how long it really took him to make the leap
    • The hidden rule that keeps every soft drink at exactly 11 grams of sugar - and how breaking it became Tenzing's biggest competitive advantage
    • Why Huib was happier at Red Bull but more fulfilled running his own business
    • The surfing lesson that became his philosophy for building the business
    • The shark attack problem: what founders should really be worrying about
    • Why Huib will be more worried than excited when the time comes to exit

    Chapters

    00:01:13 - The Red Bull years: From bad energy to good energy

    00:03:44 - Why Tenzing?

    00:05:03 - Natural caffeine - spin or science?

    00:09:52 - Biggest risk, biggest asset

    00:10:27 - The retail journey and Heineken's investment

    00:15:16 - What does success look like?

    00:17:49 - A founder's Monday morning

    00:21:59 - Surfing, skiing, and staying sane

    00:24:33 - "That wave's not going to catch you"

    00:27:43 - Your own worst critic

    00:31:41 - Seven Summits

    00:34:21 - Most Everest deaths happen on the way down

    Links and Resources

    • Find out more and buy online at: https://tenzingnaturalenergy.com/
    • Find out where Tenzing is stocked: https://tenzingnaturalenergy.com/pages/stockists
    • Connect with Huib on LinkedIn: https://www.linkedin.com/in/huib-van-bockel-8454834/

    --

    Ever wondered why sometimes achieving goals is effortless and other times, it feels like pushing water uphill? Get your Friday Accelerator scorecard to find out why. Answer ten questions about your approach to work, goals and success, to access your personalised report and action list. Go to friday-accelerator.scoreapp.com now.

    If you want a regular dose of inspiration and impetus for growth, resilience and success, subscribe to The Friday Accelerator wherever you get your podcasts - and why not leave a review too.

    If you want to accelerate your personal and business performance, you can book at discovery call at https://calendly.com/buyerology/friday-accelerator-1-1
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    39 m
  • How to Pivot to Profit with Ella Rauen-Prestes of Fitbakes

    How to Pivot to Profit with Ella Rauen-Prestes of Fitbakes
    Jan 28 2026
    What made Ella Rauen-Prestes walk away from supermarket listings that most founders would kill for? Why has Fitbakes pivoted from cakes to bars to bread? And how does the Fitbakes founder manage herself and her company towards their goals? FitBakes is the UK-based brand that makes low-carb, high-protein bakes with real ingredients. Originally from Brazil, where healthier baking is second nature, Ella spent over 20 years in the corporate world before friends encouraged her to turn her baking into a business. Her story matters to food founders and leaders looking to exit because she represents a different playbook: deliberately choosing profitability over growth to achieve her goals. In an industry littered with brands that scaled fast and burned out even quicker, Ella's approach - procedures, ruthless discipline, and following the market rather than fighting it - offers a way to find sustainable success. Listen to the podcast to discover:
    • The exact revenue milestones that marked the business’s real progress
    • How Ella and her husband Lucien divide responsibilities to run a business together without destroying their marriage
    • The secret customer service weapon that turns furious customers into loyal advocates
    • What Ozempic and Mounjaro mean for the future of food brands like Fitbakes
    • The specific turnover targets she's working toward for an exit
    • Her honest take on navigating perimenopause while starting and running a business
    Find FitBakes:
    • Buy online at fitbakes.co.uk
    • Also stocked at Amazon, Ocado, Holland & Barrett, and a range of independent stores
    Connect with Ella: https://www.linkedin.com/in/mprestes/ Ella's podcast recommendations: The Economist podcasts https://www.economist.com/podcasts Harvard Business Review IdeaCast: https://hbr.org/2018/01/podcast-ideacast How I Built This: https://wondery.com/shows/how-i-built-this/

    --

    Ever wondered why sometimes achieving goals is effortless and other times, it feels like pushing water uphill? Get your Friday Accelerator scorecard to find out why. Answer ten questions about your approach to work, goals and success, to access your personalised report and action list. Go to friday-accelerator.scoreapp.com now.

    If you want a regular dose of inspiration and impetus for growth, resilience and success, subscribe to The Friday Accelerator wherever you get your podcasts - and why not leave a review too.

    If you want to accelerate your personal and business performance, you can book at discovery call at https://calendly.com/buyerology/friday-accelerator-1-1
    Más Menos
    32 m
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