The Freshly Minted: Suzette Ayotte on Building a Purpose-Driven Brand

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In this episode, we sit down with Suzette Ayotte, founder and owner of MINT socks, to talk about her evolution in the cycling industry and what inspired her to launch her own brand. After decades as an inside sales rep, marketing director, and PR firm owner, Suzette now designs and delivers premium Italian-made socks to shops across the country.

She shares why personal connections with retailers matter and how she brings purpose to every part of her business. It’s a conversation about reinvention, resilience, and making every phone call count.

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