In this conversation, Ike Armstrong from Huckberry discusses the unique marketing strategies employed by the brand, particularly in relation to their customer acquisition.

He emphasizes the importance of creating funnels for house brands, leveraging influencer marketing, and utilizing YouTube for customer engagement. The discussion also covers retention strategies, customer lifecycle management, and the significance of measuring success through CAC and marketing efficiency.

Key Takeaways

• How retention strategies make up a crucial ingredient for breaking even on first purchases.
• Why Huckberry chose to focus on lifestyle branding to connect with their customers.
• How Influencer marketing and UGC has become a bigger part of their creative strategy
• Why this often ignored platform has become a powerful tool for their customer engagement.
• The two metrics Huckberry focuses on most when driving growth.
• Why Huckberry leaned into more memorable gifting experiences for the holidays.
• The most valuable insights Huckberry has learned engaging with their customers face-to-face.

To Learn more about Ike & Huckberry you can follow head to at https://huckberry.com/

To lean more about the Foxwell Founders Community head here: https://Foxwelldigital.com/membership

In this conversation, Max Langlois, founder and CEO of Hype 10, discusses the rapid growth of his performance marketing agency, the strategies behind driving quality leads, and the importance of client retention.

He emphasizes the significance of building strong relationships with clients and referral partners, as well as the innovative approaches Hype 10 is taking to enhance their service offerings, including forecasting and whitelisting.

Max shares valuable lessons learned from his three years in business, including the significance of patience and effective hiring practices. The discussion also touches on future trends in digital marketing, emphasizing the need for brands to focus on profitability and individual brand identity.

Key Takeaways:

• Why this one thing is crucial for lead generation. -
• How referrals should be a significant portion of new business. -
• How these types of services can lead to longer client retention. -
• Why you must regularly evaluate this 1 thing for growth. -
• How forecasting accuracy can unlock huge value for your clients. -
• Why managing this newer social tactic can be an under-appreciated strategy in marketing.
• Why you should prioritize this over growth in our current market conditions. -
• Where you can be implementing AI and where it should not be replacing humans.

To Learn more about Hype10 head here.

To Learn more about Max you can follow him on X

To lean more about the Foxwell Founders Community head here.

Trace Crawford, brand manager of Supply.co, shares insights on focusing on what works and how he avoids excessive testing in their account.

Trace discusses the strategy of running one campaign with multiple ad sets and using CBO (Campaign Budget Optimization) to let the ads compete for spend. He also highlights the need to trust yourself as a marketer and focus on creating the best possible assets(even when we may feel imposter syndrome setting in). He then moves on to sharing a few of the breakthrough moments in growing an eight-figure shaving brand, including the success of their founder story ad, which didn't come without it's fair share of challenges.

Key takeaways:

• The importance of focusing on what works and avoiding excessive testing
• Why Brands need a clear message
• How Supply will run one campaign with multiple ad sets as a CBO
• The one thing every marketer should do to create the best possible assets
• How focusing on these two internal things lead to successful strategies
• Why these two offers worked best to manage Supply's inventory and in crease AOV
• The landing page set-up that has helped Supply engage customers, capture leads, and provide personalized recommendations

To Learn more about Supply razors head here: https://supply.co

To Learn more about Trace you can follow him at https://x.com/BubbaDoesEcom

To lean more about the Foxwell Founders Community head here: https://Foxwelldigital.com/membership