The Foundations of a Strong Photography Business – Pt. 3

In this episode of Shutter and Flow, Edward Antonelli and Jeremy discuss the evolving landscape of photography licensing, the importance of contracts, and effective negotiation strategies for photographers. They explore the differences between traditional and modern licensing practices, the nuances of contract drafting, and how to approach negotiations with clients. The conversation emphasizes the need for photographers to adapt to the changing industry while maintaining their rights and ensuring fair compensation for their work.

Takeaways
The model and industry of photography licensing has changed significantly.
Newer photographers are less concerned with licensing compared to older generations.
Full rights buyouts are common in larger projects, simplifying the process for photographers.
Adobe's new copyright tool helps photographers protect their images more effectively.
It's often better to reach out for credit rather than demanding payment for unauthorized use.
Negotiation should start with understanding the client's budget and being flexible.

Chapters
00:00 The Evolution of Photography Licensing
17:59 Understanding Photography Contracts
23:59 Negotiation Strategies in Photography

Jeremy Freeman @JeremyFreemanPhoto - https://www.instagram.com/jeremyfreemanphoto/
Edward Antonelli - https://www.linkedin.com/in/edward-antonelli/
Shutter & Flow Instagram - https://www.instagram.com/shutterandflowpod/