Episodios

  • Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller

    Football and fashion trends and World Cup expectations for 2026 with Sportsverse's Daniel-Yaw Miller
    Jan 15 2026
    The relationship between football and fashion has never been bigger, so we're kicking off the New Year with fashion, football and culture journalist Daniel-Yaw Miller to discuss the biggest trends in football and fashion and look ahead to the 2026 World Cup. Listen to hear about... The best fits and kits from AFCON What Nike and adidas have planned for the 2026 World Cup Why clubs are digging into their archives more Why Mario Balotelli was everywhere last year Are Arsenal doing too many collabs? Why clubs need to pay more attention to K-Culture If you like this, subscribe to Dan's Substack for more: https://sportsverse.substack.com/
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    29 m
  • Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign

    Juventus - We Are Youth Since 1897: Juventus’ Marketing Director, Marco Castellaneta, on the club’s youth-focused brand campaign
    Nov 27 2025
    Two years ago, Juventus Football Club kicked off, We Are Youth Since 1897; a piece of brand work that goes beyond gen-z and gen alpha engagement to create a club-brand rooted in the spirit of youth to differentiate the club from its rivals, both domestic and international. On the latest episode of the Footballco Business Podcast, we’re joined by Juventus’ Marketing Director, Marco Castellaneta, to find out what the club's done so far and what it takes to be a youthful club, including... 👶 What youth means to Juventus 🤴 The club’s Kings League partnership 🧠 Tackling mental health 📍 Taking football to extreme locations 📊 Measuring success 🗣️ Communicating We Are Youth Since 1897 to fans
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    21 m
  • Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer

    Vodafone: Behind Vodafone’s new UEFA partnership and much more with Anne Stilling, Global Director Brand and Customer
    Nov 13 2025
    We’re joined by Global Director of Brand and Media, Anne Stilling, to discuss why the brand is back with UEFA across both men’s and women’s football and how the brand’s approach to football has evolved over more than two decades! Also… The strategy behind Vodafone’s new UEFA partnership Similarities with men’s football and women’s rugby How football and marketing have changed since Vodafone’s last UEFA partnership Could we see Vodafone on a Premier League shirt again? Stadium sponsorship What is Hyrox and why you should care
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    23 m
  • Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon

    Ronaldo, Neymar and Lewandowski: Who are the most marketable footballers in the world? With SportsPro's Michael Long and Ed Dixon
    Oct 27 2025
    We're joined by SportsPro's Michael Long and Ed Dixon to go through their latest list of the 50 most marketable athletes in sport, otherwise known as 50MM. We find out who the most marketable footballers are and what makes a player marketable in 2025. Find out more and see the full list at: https://50mm.sportspro.com/
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    35 m
  • Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill

    Manchester City Women: Growing fandom, new partnerships, broadcast deals, and more with MD Charlotte O'Neill
    Oct 10 2025
    On this episode of the Footballco Business Podcast, we’re joined by the managing director of Manchester City Women, Charlotte O’Neill. Charlotte joins us to discuss performance off the pitch, including: Commercial partnerships with the likes of Snuggs and Joie What it’s like playing games at two stadiums next door to each other Growing the club’s fanbase and its new social media plans What the club can learn from Hey Duggee Live and Disney on Ice The impact of new broadcast deals Being able to drink in the stands Where City Women will be in 2035

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    36 m
  • Matt McKie - Stockport County and building community plus lessons from Manchester United

    Matt McKie - Stockport County and building community plus lessons from Manchester United
    Sep 25 2025
    On this episode of the Footballco Business Podcast, we're joined by Matt McKie. Currently a Non-Executive Director at Stockport County, Matt has held senior brand and marketing roles at Manchester United, the IOC, Nike and EA Sports. Matt joins us to discuss his work at Stockport County, the importance of community, challenging Wrexham, and why he can't have the next generation of kids growing up in Stockport and following Manchester City. There are also lessons from his time at United, EA Sports and Nike.
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    37 m
  • Colm Dillane AKA KidSuper: Football, fashion and creativity

    Colm Dillane AKA KidSuper: Football, fashion and creativity
    Sep 10 2025
    On this show, we're bringing you Colm Dillane's interview from Stands, recorded in August this year and covering Colm's passion for fashion and creativity and the role football plays in his work. Colm is interviewed by Ryan McLaughlin, Events & Collaborations @ MCL Digital, Co-Host and Co-Organiser of STANDS STANDS is an event created FC St. Pauli to give room to the intersection between the different communities/cultures of streetfashion, art, music and football at the Millerntor Stadium Colm's interview covers Having Ronaldinho walk for KidSuper at Paris Fashion Week Why football is 'the coolest sport in the world' Lessons for brands and clubs crossing into football and fashion Why being a creator/director is harder than being an athlete Why he built a pitch on the roof of KidSuper Studio Partnering with St Pauli to create a unique mural, hoodies and shirts Working with Puma for the brand's Club World Cup Kits Collaborating with Louis Vuitton
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    23 m
  • EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon

    EA Sports: FC26, the impact of women's football, new partnerships, EA Futures, and celebrating Chloe Kelly with Senior Marketing Director for EA Sports FC, James Salmon
    Sep 4 2025
    This episode of the Footballco Business Podcast was recorded live in Basel ahead of the 2025 Women's Euro Final and features Senior Marketing Director for EA Sports FC, James Salmon. James joined us to discuss the impact of women's football in the FC series, the impact of new partnerships, the role of the FC Futures project and why everyone loves Chloe Kelly.
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    18 m
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