In this episode of the food mentor podcast I chat through “The Holy grail of developing a food or beverage product”.

It’s no secret that there are thousands of new brands and products launched every year.

There are key reasons why some find success and enjoy rapid growth and many really struggle.

Having enjoyed partnerships with key high growth brands in recent years I talk through 8 key elements of reducing the risk of failure and optimising the chances of success.

If you send me your email address david@djbfoodgroup.com I’ll email you a short ebook “the holy grail of developing a new brand and product range”.

It’s high level, very simple (it may even be obvious to some) but I think it’s helpful if you are on a new product range or new brand development journey.

I hope you enjoy this episode of the food mentor podcast.

Meet David J Burns

https://m.youtube.com/watch?v=tZKvu9FOjMw

David is the founder of DJB Food Group and Creme design helping manufacturers, brands and entrepreneurs develop innovative new products and brands and then distribute into retail. In 2025 David’s clients will have achieved $200 mil in retail sales from brands and product ranges we have developed in the prior 24 months. Reach out for a chat anytime!

https://www.djbfoodgroup.com/

David also conducts strategy workshops as well as key note speaking engagements.

Would you like to be a guest on our show or sponsor an episode to reach your target audience? We have enjoyed 60,000 podcast downloads with listeners in 370 cities across 68 countries.

Connect with us anytime david@djbfoodgroup.com

+61427034412

It’ been another bonkers year for powerhouse sisters Bec and Narelle at Cubbyhouse Canteen.

The Sisters just celebrated their 2nd birthday with their retail venture and are now entering into their 16th year running the parkside cafe at Union Street Park in Armadale.

The sisters have built an incredible community of supportive young families through the park over the journey and this support has flowed through to the retail venture.

The Cubbyhouse Canteen gingerbread range is free from artificial colours and preservatives.

The brand is also partnered with Kids Helpline helping to raise awareness for young people’s mental health and funds are raised with every gingerbread sale.

2025 has been BIG, with the Woolworths launch in September and Bounce Play Centres in October - BUT 2026 will be bigger with more news in January 2026.

Cubbyhouse Canteen Insta link is here with website in bio.

I hope you enjoy this episode of the Food Mentor podcast.

https://www.instagram.com/cubbyhousecanteen?igsh=MW5yMXF3eTF5d3BscQ==

Meet David J Burns

https://m.youtube.com/watch?v=tZKvu9FOjMw

David is the founder of DJB Food Group and Creme design helping manufacturers, brands and entrepreneurs develop innovative new products and brands and then distribute into retail. In 2025 David’s clients will have achieved $200 mil in retail sales from brands and product ranges we have developed in the prior 24 months. Reach out for a chat anytime!

https://www.djbfoodgroup.com/

David also conducts strategy workshops as well as key note speaking engagements.

Would you like to be a guest on our show or sponsor an episode to reach your target audience? We have enjoyed 60,000 podcast downloads with listeners in 370 cities across 68 countries.

Connect with us anytime david@djbfoodgroup.com

+61427034412

Today I’m chatting with Matt Demicoli the Co Founder and Managing Director of Health Lab. This year the team celebrate their 10th birthday.

Health Lab burst on to the scene back in 2015 with delicious plant based, gluten free protein snacks.

You can find the health lab, Indulgent Balls, slices and bars in just about every supermarket and convenience store across Australia.

Matt and the team have done a fabulous job over the last decade positioning themselves as one of the leading indulgent healthier snacking brands.

This is a fabulous story for anyone on their entrepreneurial journey.

I hope you enjoy this episode of the Food Mentor podcast.

Meet David J Burns

https://m.youtube.com/watch?v=tZKvu9FOjMw

David is the founder of DJB Food Group and Creme design helping manufacturers, brands and entrepreneurs develop innovative new products and brands and then distribute into retail. In 2025 David’s clients will have achieved $200 mil in retail sales from brands and product ranges we have developed in the prior 24 months. Reach out for a chat anytime!

https://www.djbfoodgroup.com/

David also conducts strategy workshops as well as key note speaking engagements.

Would you like to be a guest on our show or sponsor an episode to reach your target audience? We have enjoyed 60,000 podcast downloads with listeners in 370 cities across 68 countries.

Connect with us anytime david@djbfoodgroup.com

+61427034412