Episodios

  • 29 November - "It Doesn't Taste Like Strawberry!" | How to Fix Confused Tasting Sessions
    Nov 29 2025

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

    Someone on your team just tasted your product and said, "It doesn't taste like strawberry. but I don't have a good palate anyway".


    Sound familiar? I've been there, in fact, it happened just last week with a client. And honestly, when your team can't describe what they're tasting, product development becomes impossible. You can't brief suppliers, you can't make clear decisions, and you're stuck going in circles.


    If you're a food and drink brand struggling with confused tasting sessions, whether you're developing new products, choosing the right flavour profile, or fixing flavours that aren't working, this episode will change everything.


    The problem isn't about having a "good palate" or a "bad palate." It's about your brain trying to match what you're tasting to your personal memory of what strawberry (or any flavour) should taste like. And when it doesn't match? Your brain just says "it is not a strawberry."


    In this episode, I'll share:

    • Why everyone's perception of flavours is completely different
    • The 3 non-negotiable rules for better tastings
    • The exact exercise I use with clients to lock in your flavour direction
    • How to train your team to separate personal taste from objective tasting
    • Why "I like it" doesn't help product development at all

    Stop judging. Start describing.


    💌 Want to dive deeper?

    Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠


    📩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

    If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

    👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

    In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

    Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

    👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    If you enjoy this podcast, leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, it really help developing the podcast, and share with a fellow food or drink founder that will benefit from it! 🙏

    Más Menos
    10 m
  • 28 November - "I Have a Bad Palate" is a Lie | How to Train Your Brain to Taste Better
    Nov 28 2025

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

    "I have a terrible palate. I can't taste anything properly."

    I hear this all the time from food and drink brands, and honestly? It's complete rubbish. You absolutely CAN learn how to taste better and if you're running a food or drink business, you need to.


    Whether you're developing plant-based products, launching functional foods, or trying to improve your flavour profile, knowing how to properly taste and describe what's in front of you is essential. And it's a skill your whole team can learn.


    I've been there, working with brands who felt intimidated by tasting sessions or didn't know how to articulate what they were experiencing. But once they understood how their brain actually works, everything changed.


    In this episode, I'll cover:

    • Why your brain isn't naturally designed to describe flavours precisely
    • The truth about "super tasters"
    • How to create a respectful tasting culture in your team
    • What flavour lexicons are and how they work (I create bespoke ones for my clients!)
    • Using memories and emotions to remember flavours faster
    • The mindfulness practice that transforms your palate over time
    • Why "I like it" and "I hate it" are useless comments in product development

    Stop saying you have a bad palate. Start training your brain instead.

    💌 Want to dive deeper?

    Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠


    📩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

    If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

    👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

    In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

    Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

    👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    If you enjoy this podcast, leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, it really help developing the podcast, and share with a fellow food or drink founder that will benefit from it! 🙏

    Más Menos
    16 m
  • 27 November - How Long Does Food Product Development Really Take?
    Nov 27 2025

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

    "How long do you think this will take?"

    It's the question I get asked most often by food and drink brands. And honestly? The answer is almost always longer than they expect. But here's the truth, if you want to create an amazing product that stays on retail shelves, it takes time.


    I've been there, watching timelines stretch because we discovered something in scale-up, or because finding the right flavour profile took more trials than expected. And that's completely normal in product development.


    If you're a food and drink brand planning your next launch (or trying to fix an existing product), this episode will give you realistic expectations for your timeline, from concept to shelf.


    Whether you're working on plant-based products, functional foods, or trying to improve your flavouring, understanding the real timeline is crucial.


    In this episode, I'll break down:

    • My three packages: Create (12-18 months), Choose (6-12 months), Fix (6-12 months)
    • Milestone 1: Defining your product brief (and why pre-selection matters)
    • Milestone 2: Kitchen sample validation (yes, I've done 200+ trials for one project!)
    • Milestone 3: Scaling up with your contract manufacturer (and why you can't skip this step)
    • Why your scaled product will NEVER be exactly like your kitchen sample
    • The back-and-forth, tastings, and tweaking that go into every successful launch

    Stop rushing. Start planning properly.


    💌 Want to dive deeper?

    Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠


    📩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

    If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

    👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

    In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

    Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

    👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    If you enjoy this podcast, leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, it really help developing the podcast, and share with a fellow food or drink founder that will benefit from it! 🙏

    Más Menos
    11 m
  • 26 November - From Corporate to Consultant | Why I Help Food & Drink Brands Create Better Products
    Nov 26 2025

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.


    Today's episode is a bit different. I'm pulling back the curtain on my journey from corporate food scientist to consultant, and honestly, it's been one hell of a ride.


    If you're a food and drink brand wondering who you're really working with when you hire a product development partner, this episode is for you. Because the way I work, the boundaries I set, and the clients I choose to work with, it all comes from what I've learned about myself on this journey.


    I used to say yes to everything. I'd take on any client, any project, even when it wasn't the right fit. But I've learned that the best work happens when there's alignment, when we're both working towards products that taste amazing, use clean-label ingredients, and are good for people and the planet.


    In this episode, I share:

    • Why I left the corporate world (hint: too many pointless meetings!)
    • How I learned to set boundaries and say no, even to big money
    • The clients I love working with (curious, values-led, want to learn)
    • Why I simplified from 9 services to just 3 (Create, Choose, Fix)
    • Letting go of perfectionism in content creation (no one cares about perfect Instagram grids!)
    • Transitioning from employee mindset to being the captain of my own ship

    This is who I am. This is why I do what I do. And this is who I want to work with.


    💌 Want to dive deeper?

    Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠


    📩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

    If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

    👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

    In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

    Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

    👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    If you enjoy this podcast, leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, it really help developing the podcast, and share with a fellow food or drink founder that will benefit from it! 🙏

    Más Menos
    13 m
  • 25 November - Stop Picking "Safe" Flavours That Don't Work
    Nov 25 2025

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

    Chocolate. Strawberry. Vanilla. Caramel. These are the flavours everyone says they want, right? So you add them to your food or drink product, launch it, and... nobody buys it twice. Sales drop. Reviews complain about the taste. And you're left wondering what went wrong.


    I've been there, actually, I nearly lost my mind trying to fix vanilla and strawberry for a client because they were the wrong flavours to begin with. And honestly, this is one of the biggest mistakes I see food and drink brands make.

    If you're developing plant-based or functional food or drink products that taste earthy, bitter, or fishy, this episode will challenge everything you thought you knew about "safe" flavours.


    Because picking popular flavours doesn't guarantee success, especially when they clash with your product base.

    Your flavouring needs to fit and complement your product base, not fight against it. That's how you build repeat customers, not one-time buyers.

    In this episode, we'll cover:

    • Why "safe" popular flavours often clash with functional and plant-based products
    • The funnel strategy: lots of one-time buyers vs. fewer loyal repeat customers
    • Why taste is the #1 reason for repeat purchase (not trends or marketing)
    • How to choose a flavour profile that actually works with your product
    • A real example of why vanilla and strawberry were my biggest nightmare

    Stop guessing. Start choosing flavours that actually fit your product.


    💌 Want to dive deeper?

    Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠


    📩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

    If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

    👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

    In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

    Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

    👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    If you enjoy this podcast, leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, it really help developing the podcast, and share with a fellow food or drink founder that will benefit from it! 🙏

    Más Menos
    6 m
  • 24 November - Why Your Product Tastes Different After Scale-Up
    Nov 24 2025

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

    You've spent weeks perfecting your lab sample. The flavour profile is spot-on, the balance is beautiful, everyone loves it.

    Then you get the scaled-up version from your co-manufacturer and... it's completely different. Too sweet. Flavours have disappeared. The whole thing feels off.

    Sound familiar?

    I've been there more times than I can count, and honestly, it's one of the most frustrating parts of food product development.


    If you're a food and drink brand working with a contract manufacturer or doing the production in-house, this episode will save you time, money, and a lot of stress.

    Understanding why scaling up changes everything and how to plan for it is crucial for any FMCG.


    Your lab sample isn't just a recipe you can copy-paste at scale. It's a delicate equilibrium. And when you disrupt that balance through different equipment, processes, and ingredient interactions, your flavour profile changes too.


    In this episode, we'll cover:

    • Why your scaled product never tastes exactly like your lab sample (it's normal!)
    • How sweetness, flavouring, and base ingredients shift during scale-up
    • Why you can't just "decrease the sweetness" without consequences
    • How to plan for testing and tweaking
    • Practical tips to minimize surprises and protect your budget

    Don't panic, plan ahead instead.


    💌 Want to dive deeper?

    Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠


    📩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

    If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

    👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

    In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

    Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

    👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    If you enjoy this podcast, leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, it really help developing the podcast, and share with a fellow food or drink founder that will benefit from it! 🙏

    Más Menos
    8 m
  • 23 November - How Ingredients Change Your Flavour Profile
    Nov 23 2025

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

    Ever wondered why your flavouring tastes completely different in one recipe versus another? You're using the same amount, the same brand but somehow it just doesn't work the same way.


    If you're a food and drink brand developing products and struggling to get your flavour profile right, this episode will be a game-changer.

    If you are doing product development in-house, understanding how your ingredients affect flavouring is absolutely essential.


    Your recipe isn't just a list of ingredients. It's an equilibrium. And tiny changes in moisture, fat, sweetness, or saltiness completely transform how your flavours come through and how your consumers experience them.

    In this episode, we'll cover:

    • Why dry products trap flavours (and what to do about it)
    • How fat delays flavour release — and why chocolate needs to melt slowly
    • The shocking impact of sweetness and saltiness on flavour intensity
    • Liquid vs. solid products: completely different tasting experiences
    • How to think about your recipe as a balanced system

    Stop guessing. Start understanding your product from the inside out.


    💌 Want to dive deeper?

    Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.⁠


    📩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

    If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

    👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

    In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

    Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

    👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    If you enjoy this podcast, leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, it really help developing the podcast, and share with a fellow food or drink founder that will benefit from it! 🙏

    Más Menos
    10 m
  • 22 November - Why Your Food & Drink Tastings Aren't Working?
    Nov 22 2025

    ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Click here to download The Flavour Blueprint⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a free guide based on the process I use with my clients to fix underperforming food and drink products.

    Ever sat in a food or drink product tasting where no one says a word? Or worse, one loud voice drowns everyone else out and suddenly you're second-guessing everything? I've been there and honestly, it's one of the most frustrating parts of food product development.


    If you're a food and drink brand struggling to make confident decisions during tastings, this episode is for you.


    Whether you're fixing a failing product, choosing the right flavour profile for a new launch, or just trying to get constructive feedback you need a tasting culture that actually works.


    As an F&B development consultant, I've seen how bad tastings lead to delayed launches, wasted batches, and products that miss the mark. But it doesn't have to be this way.

    In this episode, we'll cover:

    • Why silence and "big mouths" are sabotaging your tastings
    • How to create a respectful tasting culture (it starts at the top!)
    • Why everyone's palate is different — and that's actually a good thing
    • The role of your target consumer in making final decisions
    • Practical tips to get objective, useful data from every tasting

    Let's fix your tastings so you can move faster and launch with confidence.

    💌 Want to dive deeper?

    Read the full ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠transcript of this episode here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.


    📩 ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Get my free newsletter⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and join hundreds of founders and brand teams learning how to make their food & drink products taste better, scale smoother, and sell faster.

    If you want to design food or drink products that taste perfect for your consumers, hit those repeat purchases, and see your sales go through the roof — there’s no luck or miracle involved. You need a flavour strategy.

    👋 Hi, I am Manon Galizzi, a food scientist and flavour expert with over 10 years in the food industry.

    In each episode, I share what I’ve learned from helping food and drink brands create new products from scratch, choose the right flavour direction, or fix products that just aren’t performing.

    Because flavour isn’t just a nice-to-have — it’s the number one reason people buy.

    👋 Connect with me directly on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Instagram⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠or ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    If you enjoy this podcast, leave a ⭐️⭐️⭐️⭐️⭐️ review on Spotify or Apple Podcast, it really help developing the podcast, and share with a fellow food or drink founder that will benefit from it! 🙏

    Más Menos
    7 m