The Food Blogger Pro Podcast Podcast Por Bjork Ostrom arte de portada

The Food Blogger Pro Podcast

The Food Blogger Pro Podcast

De: Bjork Ostrom
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Welcome to The Food Blogger Pro Podcast, hosted by Bjork Ostrom from Pinch of Yum! Our goal is to help you create a beautiful, functional, and profitable blog. We interview successful food bloggers and industry experts in an effort to surface strategies that can help you more efficiently grow and monetize your site. You'll learn about recipe SEO, food photography, plugins, monetization, traffic, and more. New episodes every Tuesday! Learn more at foodbloggerpro.com/podcast Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • Reinventing a Food Blog After an 80% Traffic Drop with Carrie Forrest from Clean Eating Kitchen

    Reinventing a Food Blog After an 80% Traffic Drop with Carrie Forrest from Clean Eating Kitchen
    Mar 31 2026
    What happens when SEO stops working, rebuilding after a major traffic drop, and navigating AI and the future of blogging with Carrie Forrest from Clean Eating Kitchen. ----- Welcome to episode 564 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Carrie Forrest from Clean Eating Kitchen. Reinventing a Food Blog After an 80% Traffic Drop Carrie Forrest has been blogging since 2009 and has experienced the full range of highs and lows that come with building an online business. When Bjork first interviewed her in 2018, she was already growing Clean Eating Kitchen with simple, healthy recipes and a strong foundation in SEO and keyword research. Between 2022 and 2024, that strategy paid off in a big way — Carrie grew her site from a few hundred thousand monthly pageviews to nearly one million. But with the rollout of AI Overviews, many of the keyword-driven and how-to posts she relied on were hit hard, leading to an 80% traffic drop almost overnight. In this episode, Carrie shares how she's navigating this rebuild season — from leaning into her email list and YouTube to focusing on what AI can't replicate: human connection, empathy, and transformation. It's an honest conversation about the shifting landscape for online creators and what reinvention can look like after years of success. Three episode takeaways: Why it can be difficult to diversify when one strategy is working extremely well — We talk all the time about the importance of diversifying your revenue and traffic streams, but that can be hard to do in reality! Carrie talks about why she struggled to listen to that advice and how hard it is to focus energy on diversifying when your current strategy is doing so well.How Carrie is approaching a rebuild season after an 80% drop in traffic — Bjork and Carrie discuss the ebbs and flows of running an online business, how Carrie recovers from big traffic dips, and how a beginner mindset is helping her feel more creative than ever before.Why focusing on human connection, creativity, and audience relationships matters more than ever — Carrie shares her current outlook for her blog and explains why she is leaning into her humanity and connection with her audience instead of information and transaction. Resources: Clean Eating Kitchen 152: 6 Blogging Mistakes Made By a Veteran Food Blogger with Carrie Forrest278: Lessons from a Veteran Food Blogger – How to Overcome a 60% Dip in Traffic with Carrie ForrestMedia WyseTopHatRank The Money Café with Alan KohlerNerdPressFebruary Blogging Newsletter — debunking the myth that search is dying, AI Frankenstein recipes, Pinterest, and more! The Gap and The GainFollow Carrie on Instagram, YouTube, and FacebookJoin the Food Blogger Pro Podcast Facebook Group Thank you to our sponsors! This episode is sponsored by Yoast and Clariti. Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here. If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com. Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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    1 h y 1 m
  • Using AI to Eliminate Busywork and Unlock Creative Time with Jason Glaspey

    Using AI to Eliminate Busywork and Unlock Creative Time with Jason Glaspey
    Mar 24 2026

    How to use AI to manage information overload, simple ways to start using AI tools in your business, and what OpenClaw is and how it works with Jason Glaspey.

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    Welcome to episode 563 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Jason Glaspey.

    Using AI to Eliminate Busywork and Unlock Creative Time

    AI is everywhere right now — and for creators, it can feel equal parts exciting and overwhelming. Between shifting algorithms, constant platform changes, and an increasingly noisy internet, many creators feel like they're stuck in "defense mode" just trying to keep up.

    In this episode, Jason Glaspey shares his journey from internet entrepreneur to AI builder and explains how creators can start using AI tools in practical ways to simplify their workflows. Bjork and Jason talk about the current state of the internet, why creators often feel stuck reacting instead of exploring new opportunities, and how AI can help shift that mindset.

    Jason also introduces OpenClaw, an AI-powered tool designed to proactively help with tasks and projects. They discuss how it works, how they're using it in their own workflows, and how tools like OpenClaw can automate repetitive tasks — like grammar checks, link audits, and SEO reviews — so creators can focus on what really matters: making compelling, human-centered content. If you've been curious about how to use AI in your business without losing the human element, this episode will give you a helpful starting point.

    Three episode takeaways:
    • How AI can help you manage information overload and stay in discover mode — The internet has never been more engaging — or more overwhelming. With constant updates, endless content streams, and shifting algorithms, creators often feel like they're reacting instead of exploring new ideas. Jason explains why the internet today can feel addictive but less satisfying, and how tools like AI can help filter out the noise so you get out of defense mode can focus on meaningful creative work.
    • Simple ways to start using AI tools in your business — A huge portion of running an online business involves repetitive, administrative tasks — things like proofreading posts, checking links, auditing content for SEO best practices, and cleaning up older posts. Jason shares how AI tools can take over this "grunt work," freeing up your time and energy.
    • What OpenClaw is and how it works — Unlike many AI tools that simply respond to prompts, OpenClaw is designed to be proactive. Jason and Bjork discuss how they're using it to manage projects, monitor tasks, and automate parts of their workflow.

    Resources:

    • JasonGlaspey.com
    • Fleet of Geniuses
    • Non-Traditional Success – Optimizing for Happiness with Jason Glaspey
    • OpenClaw
    • Telegram
    • Slack
    • Discord
    • Github
    • Claude
    • Notion
    • CopyClub.ai
    • Email Jason
    • Follow Jason on Twitter
    • Join the Food Blogger Pro Podcast Facebook Group
    Thank you to our sponsors!

    This episode is sponsored by Member Kitchens.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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    1 h y 8 m
  • The Road to 1 Million Pageviews with Rachel Kirk from Laughing Spatula

    The Road to 1 Million Pageviews with Rachel Kirk from Laughing Spatula
    Mar 17 2026

    Growing a 20-year food blog in today's search landscape and building engagement through authenticity with Rachel Kirk from Laughing Spatula.

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    Welcome to episode 562 of The Food Blogger Pro Podcast! This week on the podcast, Bjork interviews Rachel Kirk from Laughing Spatula.

    The Road to 1 Million Pageviews with Rachel Kirk from Laughing Spatula

    Rachel's mom, Kathi, started Laughing Spatula 20 years ago, and it has now grown into a full-time business for both women. In this interview, Bjork and Rachel talk through the changing search landscape, the challenges of the last few years as food creators, and what is keeping them going.

    Rachel is working towards a goal of 1 million monthly pageviews (they're currently around 300,000 - 500,000 pageviews a month) and Bjork provides his advice on what changes he would recommend to move the needle. If you're looking to increase your pageviews or revenue this year (hello, who isn't?) and want to join Rachel in her challenge, don't miss this episode!

    Three episode takeaways:
    • Solve problems for your audience — Leaning into your humanity and authenticity is more important than ever, and one easy way to do that is to document your life, solve your own problems, and share that with your audience. Rachel shares her goal to share more behind-the-scenes content and problem-solving series on social media to boost engagement and highlight her humanity.
    • The importance of updating old content — Laughing Spatula has almost 1,000 recipes, and Rachel has been focusing on updating old recipes, improving internal linking, and compiling how-to posts to refresh existing content.
    • How to respond to algorithm updates — The increase of AI and constant algorithm updates can without a doubt be demoralizing. Bjork and Rachel discuss how to stay positive and what changes you can make to your business to create more stability and predictability.

    Resources:

    • Laughing Spatula
    • Giggling Fork
    • Mediavine
    • Clariti
    • NerdPress
    • Raptive
    • Grocers List
    • Kit
    • Applesauce and ADHD
    • Follow Rachel and Kathi on Instagram
    • Join the Food Blogger Pro Podcast Facebook Group
    Thank you to our sponsors!

    This episode is sponsored by Yoast and Grocers List.

    Interested in working with us too? Learn more about our sponsorship opportunities and how to get started here.

    If you have any comments, questions, or suggestions for interviews, be sure to email them to podcast@foodbloggerpro.com.

    Learn more about joining the Food Blogger Pro community at foodbloggerpro.com/membership.
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    53 m
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