The Florist’s Guide to Finding Design Inspiration

One of the questions Jen hears often from florists is:

"How do you come up with creative ideas?"

Whether you're designing a wedding, a styled shoot, or a workshop experience, creativity doesn't just magically appear.

It’s something you actively cultivate.

In this episode, Jen shares the tools and strategies she uses to develop creative event concepts—from saving inspiration to using AI to build ideas.

In This Episode

Start With One Inspiring Idea

Many great event designs start with a single visual moment.

For Jen’s Installation Rockstar workshop, the entire concept began with a calla lily installation dripping from an angular structure.

That single idea evolved into a full Old Hollywood glamour theme.

Save Inspiration Everywhere

Jen saves inspiration constantly.

Places to collect ideas:

• Instagram folders
• Pinterest boards
• screenshots on your phone
• inspiration folders for specific events

Saving inspiration allows you to revisit ideas when it's time to design.

Combine Ideas Instead of Copying

The goal isn't to copy someone else's design.

Instead:

Take two or three inspiration images and combine elements to create something new.

Examples:

• table shape from one image
• florals from another
• candles or styling from a third

This creates a unique concept without copying.

Use Pinterest to Expand Ideas

Once you have a theme or concept, search Pinterest for:

• color palette inspiration
• table styling ideas
• floral mechanics
• event styling details

Pinterest can help develop a concept from a simple idea into a complete design.

Use AI as a Creative Tool

AI can help generate ideas for:

• wedding concepts
• Mother's Day collections
• event themes
• floral color palettes

It’s a tool to expand creativity—not replace it.

Find Inspiration From Rentals and Linens

Design ideas often start with unexpected elements like:

• linen patterns
• charger plates
• ribbon textures
• rental pieces

Sometimes a single linen can inspire an entire wedding aesthetic.

Ask Clients Better Questions

When working with clients, always ask for their Pinterest board.

Then ask questions like:

• Which image is your favorite?
• What do you love about this design?
• What feeling do you want the space to have?

This helps you create a proposal that truly resonates with them.

Key Takeaway

Creativity isn’t about waiting for inspiration.

It’s about collecting ideas, experimenting, and turning up the dial on what inspires you.

The best designs often begin with one small spark.