The Floral CEO Podcast Por Jeni Becht arte de portada

The Floral CEO

The Floral CEO

De: Jeni Becht
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Struggling to turn your floral design talent into a profitable, scalable, and stress-free business? Welcome to The Floral CEO® Podcast—the ultimate audio destination for wedding and event florists, flower-shop owners, and creative entrepreneurs who want to book bigger budgets, price with confidence, and lead like a true CEO. Hosted by Jeni Becht, award-winning wedding florist, event designer, and floral business coach with 25 + years in the industry, each weekly episode dives into: Profitable pricing strategies: markup formulas and minimums fine-tuned for weddings & events Magnetic marketing & local-SEO hacks: social posts, blogs, and Google tricks that attract high-budget couples and planners High-converting sales funnels: inquiry replies, proposals, and follow-up scripts that turn curious leads into dream clients Streamlined systems & smart outsourcing: workflows, templates, and hiring tips that free you from the design bench CEO mindset & sustainable growth: leadership habits and eco-friendly practices that keep both you and your business flourishing Jeni pairs real-world success stories with actionable strategies you can implement today, so you’ll spend less time hustling and more time designing breathtaking bouquets, installations, and arrangements. Ready to scale your florist business and reclaim your life? Follow, subscribe, and leave a review on Apple Podcasts, Spotify, Amazon Music, or your favorite podcast app. 🌸 Connect & learn more: Website & free resources: http://floralceo.com Instagram & Facebook: @‌thefloralceo Turn your passion for flowers into the six-figure floral business you deserve—one episode at a time. Website- floralceo.com Social @‌thefloralceo.com© 2026 Jeni Becht Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Truth About Doing It All
    Apr 13 2026

    On this week’s episode, we’re talking about something so many business owners, moms, and creatives feel deep in their bones:

    the pressure to do it all.

    People ask all the time, “How do you do everything?”
    And the honest answer?

    You don’t.

    In this episode, I’m sharing a more vulnerable look at what it actually feels like to juggle business, motherhood, relationships, personal goals, home life, and all of the invisible mental load that comes with trying to be everything to everyone.

    Because the truth is, every time you choose one thing, you are not choosing something else. And that doesn’t make you a failure. It makes you human.

    We’re diving into:

    • Why “doing it all” is a myth
    • The guilt and shame that come with not getting everything done
    • How high-achievers often become their own harshest critics
    • Why support in your life and business matters so much
    • How to know when your plate is too full
    • Why you can’t grow your business on leftovers
    • How to start cutting the “spaghetti off your plate” so you can move forward with more intention

    This episode is for the florist, the mom, the dreamer, and the high-achiever who feels like they’re constantly falling short… even while doing so much.

    You do not need to be perfect.
    You do not need to do it all.
    You need support, strategy, and permission to prioritize what matters most.

    If your plate is overflowing and you’re ready to get more intentional in your business without burning yourself out, the Floral CEO Mastermind was built for exactly this.

    Learn more at:
    http://floralceo.com/mastermind

    Thank you so much for listening, flower friend.
    And you have an amazing flower-filled day.

    Más Menos
    16 m
  • How to Use Content Creation to Build Your Brand with Grace Myler Media
    Apr 8 2026

    In this episode, Jen sits down with Grace of Grace Myler Media and The Wedding Edit to talk about wedding-day content creation, social media strategy, and what florists and wedding pros need to know about showing up online.

    If you’ve been wondering how to create better behind-the-scenes content, what kinds of posts are actually performing right now, or whether social media management is something your business should outsource, this conversation is packed with insight.

    In this episode, we cover:

    • What a wedding content creator actually does
    • Why wedding-day content creation has grown so quickly
    • How Grace built two branches of her business: one for businesses and one for weddings
    • What makes social media content perform well right now
    • Why saves and shares matter more than likes
    • How behind-the-scenes B-roll can strengthen your brand
    • Why showing your face and personality matters online
    • What “talking head” videos are and whether they still work
    • How social media management works behind the scenes
    • When it makes sense to outsource social media versus just getting content support
    • How to deal with imposter syndrome when showing up online

    Key takeaways

    • People are hiring more than just your flowers—they are hiring you
    • A strong social media presence builds trust, authority, and connection
    • B-roll and behind-the-scenes footage can create longevity in your content
    • Talking to camera can be powerful, but even simple story posts and casual clips help
    • Social media management doesn’t have to be all or nothing—content creation can be a great first step
    • Comparison can quickly feed imposter syndrome, so boundaries around consumption matter

    Connect with Grace

    Grace Myler Media
    Instagram + TikTok: @gracemylermedia -
    https://www.instagram.com/gracemylermedia/
    https://www.tiktok.com/@gracemylermedia

    The Wedding Edit
    Instagram: @theweddingeditbygmm -
    https://www.instagram.com/theweddingeditbygmm/

    Más Menos
    29 m
  • The Skill That Will Change Your Life + Business
    Apr 6 2026

    Flower friends — this one is different.

    Today we’re diving into something deeper than business strategy…
    Because the truth is — a lot of business problems are actually life problems in disguise.

    If you’ve ever:

    • held something in instead of saying it
    • replayed a situation over and over in your head
    • felt frustrated, hurt, or misunderstood
    • avoided a conversation because it felt uncomfortable

    This episode is for you.

    Because one of the most powerful things you can learn —
    is how to speak up, ask questions, and advocate for yourself.

    🌿 What We’re Talking About

    This episode is all about:

    • why you are allowed to take up space
    • how people-pleasing is hurting you (and your business)
    • the cost of staying silent
    • how to stop “stewing” and start communicating
    • and how to handle situations in real time instead of letting them spiral

    💡 Key Takeaways

    1. You are allowed to say, “this doesn’t feel good”

    That one sentence alone can:

    • shift a relationship
    • interrupt unhealthy patterns
    • and create clarity instantly

    Most people don’t say it — which is exactly why it’s so powerful.

    2. You are teaching people how to treat you

    If something keeps happening…
    and you’re not addressing it…

    👉 You’re allowing it.

    You are not powerless in your life.
    You have more control than you think.

    3. Ask questions instead of creating stories

    Instead of:

    • assuming
    • overthinking
    • or building resentment

    Try:
    👉 “Am I understanding this correctly?”
    👉 “Can you clarify what you meant?”

    This alone can prevent weeks (or months) of mental stress.

    4. Stop the “mental stew”

    We’ve all done it:

    • replaying conversations
    • building narratives
    • getting more upset over time

    But the longer you wait:

    • the fuzzier the details become
    • the harder the conversation feels
    • the more energy you waste

    👉 Address things sooner.

    5. Lead with curiosity, not accusation

    Instead of:
    “You’re being rude.”

    Try:
    “I’m sensing a tone here — am I misunderstanding?”

    This:

    • keeps the conversation open
    • gives the other person an out
    • and leads to resolution, not conflict

    6. Everyone has their own truth

    Two people can experience the same moment
    and walk away with completely different interpretations.

    That doesn’t make one right and one wrong.

    👉 It makes them human.

    🔥 The Real Shift

    You don’t need to:

    • stay silent
    • overthink everything
    • or carry emotional weight that isn’t yours

    You can:
    ✨ speak up
    ✨ ask questions
    ✨ set boundaries
    ✨ and advocate for yourself

    💭 Final Thought

    So many situations could be avoided…
    if we just had the courage to say the thing.

    Instead of:

    • stewing
    • assuming
    • or spiraling

    👉 Speak. Ask. Clarify.

    Your life — and your business — will change because of it.

    🌸 If This Hit Home…

    Send this episode to a friend who needs it
    or share it on your stories 💛

    And if you’re ready to:

    • grow your business
    • shift your mindset
    • and have someone call you forward (not just call you out)

    👉 Check out the Floral CEO Mastermind
    at http://floralceo.com/mastermind

    Más Menos
    20 m
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