Most entrepreneurs don't have a strategy problem that's keeping them stuck.

They have a follow-through problem.

In this episode, Jen introduces her new group program, The Momentum Room -- an accountability and support group built specifically for the business owners who know exactly what they need to do, but keep not doing it.

She talks about the gap between knowing and doing, why shame-based accountability backfires, and what it actually takes to close that gap for good.

• Knowing what to do and doing it are two very different things -- the gap between them is where self-doubt, perfectionism, and confusion set up camp
• The primal brain is behind your best arguments for staying exactly where you are
• Busy work fills the day while revenue-driving work sits on the perpetual to-do list -- and that's not a motivation problem
• Pressure and fear of looking bad in front of a group is not a sustainable accountability model
• Accountability Without the Angst™ means a calm, direct conversation about what's actually getting in your way -- not judgment, not shame
• Discomfort is always part of growth. Nothing has gone wrong when you feel it.
• Doing the hard things with someone present -- even on a Zoom coworking call -- changes how your brain responds to them
• The client who said no to the Friday afternoon walk didn't do it through willpower. She did it through awareness of how her own momentum works.

The doors to The Momentum Room are now open for new members until May 4, 2026.

If you recognize yourself in the gap between knowing and doing, visit www.jenlaffin.com/tmr to learn more and schedule a conversation with Jen.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more?

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Struggle is not a sign that something is wrong with you. It's human, it's biological, and yes — even I get caught in it sometimes too.

In this episode, I get honest about the moment I realized I'd been making choices that were keeping me in a state of "almost there," and what it took to decide it was finally time to get off the struggle bus.

• The primal brain is wired to keep you stuck — not to be difficult, but to keep you safe and comfortable
• Staying stuck in the struggle is a choice, even when it doesn't feel like one
• Good planning without follow-through is still stagnation — and recognizing that gap is part of the work
• The moment of clarity doesn't arrive with all the answers. It arrives with a decision: is the discomfort of staying stuck now greater than the discomfort of moving forward?
• You don't need to know exactly what's next to start making different choices
• Releasing what's comfortable and known is uncomfortable — and also kind of fun

The struggle bus does not have a lock on the door. You can get off it any time you decide to.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more?

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Your goals require a version of you that doesn't fully exist yet — and that gap between who you are today and who you need to become is exactly where good goals quietly fall apart.

In this episode, Jen breaks down why identity has to shift before results show up, not after.

• Your brain defaults to familiar habits, thought patterns, and time usage — all calibrated to where you are now
• The primal brain keeps you in your Comfort Cave: safe, comfortable, and doing what you've always done
• Signs your current identity is running the show: saying yes to draining clients, scrolling instead of posting, over-preparing on low-impact tasks, making decisions based on fear of loss
• Your future self makes different decisions — not because they're more talented, but because they've built self-trust through consistent follow-through
• The identity shift has to come first; results follow

Join Jen's FREE Q2 Momentum Reset 5-Day Challenge, April 6–10! Sign up at www.jenlaffin.com/mrc

Thank you for listening!


Follow us ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. This way you won't miss a word!


Want more?

• Join The Momentum Room, Jen's private subscription site on Substack and enjoy benefits that aren't available elsewhere. Join here.
• Looking for accountability support to get your hard things done? Learn about the Goal Getters Club here.
• Visit Jen's website by clicking here.

If you feel like you’re constantly overextended, saying yes too often, or becoming the bottleneck in your own business, this episode is a must-listen.

I’m joined by Lisa Danforth to talk about boundaries in a completely different way, not as a personal development concept, but as core business infrastructure.

We cover:

• Why boundaries are the bridge to sustainable success
• How lack of boundaries leads to burnout, resentment, and inconsistency
• The connection between boundaries and self-trust
• How to start identifying where you’re overstepping your own limits
• Why saying no is often the most strategic move you can make

This conversation will challenge the way you think about your time, your capacity, and how you show up in your business.

If you want a business that actually works for you, this is where it starts.

* * *

Connection details for our guest, Lisa Danforth:

• Email: Lisa@LisaDanforth.com
• Website: LisaDanforth.com
• LinkedIn: @LisaDanforth | https://www.linkedin.com/in/lisadanforth/
• Substack: @LisaMDanforth | https://substack.com/@lisamdanforth?utm_source=menu
• Link to Boundaries Blueprint PDF

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more?

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

There’s a moment no one really prepares you for in business.

It’s the moment after you do something bold.

The moment when you hit publish, raise your prices, say the hard thing…and then suddenly wonder if you’ve completely lost your mind.

In this episode, Jen breaks down what’s actually happening in that post-bold panic and why it’s not a sign you made a mistake.

It’s a sign you’re growing.

More importantly, she walks you through how to move through that moment without undoing the very thing that could change your business.

Thank you for listening!


Follow the Show ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed.


Want more?

• Join The Momentum Room, Jen's small group program for service-based small business owners who want to turn their avoidance into action. Learn more here.
• Looking for 1-to-1 support? Jen works with a few high-level entrepreneurs at a time. Schedule a time to chat with her here.
• Visit Jen's website by clicking here.

Many solopreneurs pride themselves on being responsible, productive, and hardworking. But what if the very behaviors that make you feel productive are actually keeping your business from growing?

In this episode, Jen Laffin breaks down a pattern she sees constantly with entrepreneurs: filling their days with work that feels responsible while quietly avoiding the work that actually generates revenue.

If your days are full but your results are slow, this conversation will help you recognize the difference between real business work and productive avoidance.

What You’ll Learn in This Episode

• The difference between forward-facing work and backward-facing work
• Why responsible entrepreneurs often struggle to focus on revenue-generating tasks
• The four most common productivity traps solopreneurs fall into
• How the brain uses “responsible work” to avoid discomfort and risk
• Why busyness can quietly stall business growth

***************

Join Jen on Wednesday, 4/1 for her free "Your Avoidance Protocol" Workshop on Zoom where you'll discover the exact pattern you go through that's keeping you from taking action.

Sign up here: https://goal-getter-solutions.kit.com/apw

Thank you for listening!


Follow us ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. This way you won't miss a word!


Want more?

• Join The Momentum Room, Jen's private subscription site on Substack and enjoy benefits that aren't available elsewhere. Join here.
• Looking for accountability support to get your hard things done? Learn about the Goal Getters Club here.
• Visit Jen's website by clicking here.

We’re in the final month of Q1. Look at the goals you set this year.

Are you still fully committed? Or are those goals so far on the back burner that you'll soon forget you even set them?

If your goals are no longer on your radar, it's possible that you are quiet quitting them.

Quiet quitting is a slow erosion of commitment to something that was once important to you.

It is often so subtle that you miss it altogether.
It looks responsible. It seems logical.

That’s why it’s dangerous.

In this episode, Jen breaks down three signs that you may be quiet quitting and what to do before the quarter ends.

Thank you for listening!


Follow us ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. This way you won't miss a word!


Want more?

• Join The Momentum Room, Jen's private subscription site on Substack and enjoy benefits that aren't available elsewhere. Join here.
• Looking for accountability support to get your hard things done? Learn about the Goal Getters Club here.
• Visit Jen's website by clicking here.

There’s a lot of talk about a trust deficit in the world right now.

AI. Gurus. Institutions.

But the bigger issue I’m seeing? A self-trust deficit.

In this episode, we’re talking about what self-trust actually is, why so many entrepreneurs struggle with it, and how to rebuild it one small action at a time.

Because confidence is not something you are born with.

It is something you practice.

In This Episode, We Cover:

• Why self-trust is not a personality trait
• What self-trust really means
• Why confidence is the byproduct of action, not the prerequisite
• The hidden messages you send yourself when you wait to feel ready
• How your behavior creates deposits and withdrawals in your Self-Trust Bank
• Why highly capable entrepreneurs are often the worst at building self-trust
• A simple way to start rebuilding your self-trust today

Join us in The Goal Getters Club, my small-group cohort of entrepreneurs who are all working on building their self-trust. Learn more at www.jenlaffin.com/ggc.

Thank you for listening!


Follow us ~ If you enjoyed today's episode, please follow The Goal Getter Guide Podcast so that new episodes are delivered automatically to your favorite podcast feed. This way you won't miss a word!


Want more?

• Join The Momentum Room, Jen's private subscription site on Substack and enjoy benefits that aren't available elsewhere. Join here.
• Looking for accountability support to get your hard things done? Learn about the Goal Getters Club here.
• Visit Jen's website by clicking here.