Comfort feels good. It also quietly kills growth.

In this episode of the Fitz & Franson Show, we break down one of the biggest lies in business, leadership, and life:
👉 that comfort is the goal.

Everyone wants the outcome... the revenue, the freedom, the confidence, the strong team.

Very few are willing to pay the price of admission. That price is discomfort.

We unpack:

• Why growth and comfort cannot coexist
• How success often creates a dangerous “comfort trap”
• Why businesses like Kodak, Blockbuster, and Nokia collapsed despite massive advantages
• The psychology behind the comfort zone and why your brain resists change
• How discomfort actually rewires your brain and builds capability
• Why avoiding hard conversations, hard skills, and hard decisions leads to stagnation
• How the Stoics trained for discomfort long before it was trendy

Franson also references The War of Art by Steven Pressfield, a powerful book on resistance and why comfort is often the enemy of meaningful work.

That link here 👉📚 The War of Art by Steven Pressfield

Toward the end of the episode, we challenge you with a simple but uncomfortable exercise we call The Discomfort Audit. Ask yourself:

1. What conversation am I avoiding because it’s uncomfortable?
2. What skill am I not learning because the process is frustrating?
3. What physical or mental challenge am I putting off because it’s hard?

Write the answers down. No fluff. No excuses. Those answers are your map to growth.

This episode is for:

• Business owners who feel “stuck” despite doing well
• Leaders avoiding hard conversations
• Entrepreneurs who want more, but keep choosing what’s easy
• Anyone who knows they’re capable of more and is ready to step into the fire

Character isn’t given. It’s forged.

👇 Drop a comment and tell us: what’s one uncomfortable thing you’re committing to this week?

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February doesn’t kill your goals with a bang — it kills them with a whisper.

In this bonus episode, we’re giving you the actual playbook to eliminate the “February Ghost” before it takes your momentum: the tactical tools we use ourselves to move from “I want to” → “I am” and from “I should” → “I do.”

If the last episode was the diagnosis, this one is the prescription.

Here’s what we break down:

• The Why Shovel (5 Whys of Tolerance): Stop blaming the habit and uncover the identity that’s allowing it.
• The Evidence Log: Your brain doesn’t run on affirmations — it runs on proof. Build the case for your new identity one day at a time.
• The 1% Rule (Aggregation of Marginal Gains): Set standards that are too small to fail — and enforce them relentlessly until they compound.

We also hit real-world examples from Microsoft’s identity shift (know-it-all → learn-it-all), Ford’s radical transparency moment, and how 1% improvements create massive compounding growth in business, leadership, sales, and marketing.

We made a free one-page PDF that walks you through all three tools.
Fill it out. Take a picture. Email it to us. We’ll pick the strongest one and give away a free 1-hour coaching session with Fitz & Franson to help you implement it top to bottom.

Because clarity without action is just entertainment.

Apply or book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
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Sponsor/partner → jay@powrful.com

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🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403
📩 Email → info@powrful.com
💼 Work/Sponsor → jay@powrful.com
🌐 Website → https://powrful.com
📆 Apply / Sign up → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
🎧 Subscribe & review!

January is loud. February is honest.

In this episode of the Fitz & Franson Show, Fitz and Franson break down the quiet February failure, the moment most people don’t quit their goals… they just slowly drift back into old habits.

This conversation goes deeper than motivation and resolutions. It’s about:

- Why feeling “busy” isn’t the same as changing

- How comfort becomes the real villain

- Why identity matters more than goals

- The difference between systems, standards, and wishful thinking

- If your New Year momentum already feels shaky, this episode is your reset.

Topics Covered

- Why February exposes fake productivity

- The identity shift required for real growth

- How winners build systems instead of chasing motivation

- Practical questions to recalibrate your standards

👇 Comment below: What habit are you tolerating right now?

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