The First Subscription Fixes I’d Make If I Only Had a Few Days
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In this episode of Subscription Prescription, I walk through a mini subscription workshop focused on fast, high-impact fixes. These are practical changes you can make quickly to increase subscription opt-in, reduce churn, and improve retention without rebuilding your entire stack. We cover:
- Why defaulting to subscribe and save matters and how small design changes drive uptake
- How to upsell subscriptions in the cart when customers choose one-time purchase
- Turning billing reminder emails into value reminders instead of charge notices
- What to fix first inside your cancellation flow to improve save rates
- When aggressive discounts actually make sense for retention
- How a simple splash screen or founder video can reduce cancellations
- Building an onboarding sequence that reinforces value and sets expectations
- Longer-term offer tests like bulk subscriptions, starter kits, and gifts
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