Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with top brands, including Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast featuring leaders and top entrepreneurs in the food and beverage space who are on a mission to make the world a better place.

From plant-based milks to non-alcoholic drinks, the food and beverage world is being reshaped by bold entrepreneurs. Consumers crave healthier options and authentic stories while still demanding great taste and convenience. Can brands meet these expectations and stay ahead of fast-moving trends in 2025 and beyond?

Duncan Alney, Founder of Firebelly Marketing, sits down with industry pioneers to explore how purpose-driven innovation is redefining what we drink and eat. They look at the rise of discovery boxes that spotlight new products, the booming non-alcoholic movement, and the strategies behind building trusted plant-based brands. The conversation reveals how these leaders balance growth, authenticity, and consumer health in an evolving market.

In this special compilation episode of the Firebelly Social Show, Jordan Buckner, Brooks Addington, Matt Oscamou, and Matt McLean share their insights and stories. Tune in to learn how they are shaping the future of food and beverage and inspiring the next wave of industry innovation.

Matt McLean is the CEO and Founder of Uncle Matt’s Organic, a company that makes certified organic juices using fruit grown without synthetic fertilizers or pesticides. He launched the business in 1999 on just three acres in his father’s backyard in Florida, drawing on a family legacy of citrus farming. After selling the company to Dean Foods in 2017, he reacquired it in 2020 with a group of investors, restoring founding leadership and expanding its product line. Today, Uncle Matt’s Organic is the top-selling organic orange juice brand in the US, sold nationwide in thousands of stores.

From a humble citrus grove to grocery store shelves nationwide, one organic beverage brand is rewriting the story of how family values and farming heritage can fuel bold innovation. What does it take to turn a backyard passion project into a market leader in the crowded better-for-you beverage space?

Matt McLean, a fourth-generation citrus grower and organic farming advocate, believes it starts with staying rooted in purpose. He highlights how decades of agricultural wisdom from his father and grandfather helped him convert over 1,500 acres to organic citrus, forming a network of growers committed to sustainability. The result? A thriving, mission-driven brand that balances tradition with constant product innovation. Matt emphasizes that family wasn’t just a part of the business; it was the foundation.

On this episode of the Firebelly Social Show, Duncan Alney talks with Matt McLean, CEO and Founder of Uncle Matt’s Organic, about how family and farming heritage powered the rise of a leading organic beverage brand. They explore Matt’s early export roots, the transformation of Florida’s groves, and how innovation led to teas, lemonades, and functional juices. Matt also talks about becoming the official orange juice of the Orlando Magic.

Duncan Alney is the Founder and CEO of Firebelly Marketing, an award-winning, top-ranked agency that helps founders of mission-driven food and beverage brands grow their businesses and connect with their audiences through social media marketing. Duncan has worked in marketing for 30 years and brings his expertise in engaging with clients and rebuilding brands to each project. He has worked with top brands, including Netflix, Fiji Water, and Sony. Duncan is also the host of the Firebelly Social Show, a podcast featuring leaders and top entrepreneurs in the food and beverage space who are on a mission to make the world a better place.

Sugar lurks in sauces, energy drinks hide unpronounceable chemicals, and even “healthy” labels often mask what’s really inside. Shoppers are tired of guessing what they are putting in their bodies, yet flavor and convenience still matter. Is it possible to enjoy bold taste and lasting energy without sacrificing health or transparency?

Duncan Alney, Founder of Firebelly Marketing, joins leading voices in the food and beverage industry to explore how purpose and innovation are shaping the future of what we consume. They examine the drive for transparency in ingredients, the push to remove hidden sugars from everyday sauces, and the art of crafting low-acidic cold brew coffee. The conversation highlights how natural sources of energy and careful product development can meet consumer demand while promoting wellness and sustainability.

In this special compilation episode of the Firebelly Social Show, William Spencer, Asma Khan, Rob Garwitz, Will Nitze, and Ray Cole share how they are changing the food and beverage landscape. Tune in to discover how you can make more informed choices in what you eat and drink.