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In this episode, we tackle the reality that video content is everywhere, but most of it isn’t working.

We share why simply cutting down a hero video for social won’t cut it anymore, and how smart B2B marketers make platform-native content that connects.

You’ll hear how to use AI effectively in your workflow without losing the human trust factor, plus why more videos can actually damage credibility.

We break down why view counts are just vanity, how to use view-through rates to your advantage, and why every video should answer: what’s in it for them?

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When every firm promises "transformational value," how do you make your message stand out? In this episode, Dan and Joe talk about the real work of humanizing B2B marketing. They explore why specificity matters, how to craft messages that reflect your audience’s real problems, and what to do when internal politics force subpar spokespeople into your content.

The episode also digs into smart use of AI: how to train a GPT on your brand’s voice, filter content through your ICP, and why out-of-the-box AI is a trap.

Whether you're struggling to get buy-in or just want your content to feel less like it came from a bot, let's talk on how we market like humans again.

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Marketing is rarely predictable.

We dig into how marketers can prepare for reactivity with smart tools, brand flexibility, and a strategy-first mindset—so you’re not starting from zero every time.