The Femtech revolution with Ida Tin, founder of Clue providing menstrual insights to 10+millions users in 190+ countries

The Femtech revolution with Ida Tin, founder of Clue

Did Apple "forgot" to add a period tracker to the Apple Heath tracker at a time when Femtech was not a thing?

Imagine you’re pioneering a product in a completely new sector, carving out an entirely new market category.

That’s the journey of Ida Tin, the co-founder of Clue, one of the largest Femtech health apps serving 10+ million active users across 190+ countries.

Ida coined the term 'Femtech,' to provide a unifying banner for the sector dedicated to women's health technology.

We get to hear how it started from the ida of a home hormonal test ( a decade before home testing of anything was a thing) to taking a 100% digital approach to contraception.

Despite navigating the challenges of a male-dominated investment landscape and spearheading a deeply ethical approach to data privacy, Ida Tin shares how Clue rose to become a trusted app for women’s reproductive health.

This episode covers everything from the struggles of combating gender norms to finding innovative ways to fund and market a startup in a stigmatized area.

Ida's story is also a testament to why inclusive data and ethical business practices are paramount in creating lasting and meaningful products for women around the world.

00:32 Meet Ida Tin: The Mother of Femtech

01:45 The Journey of Clue

03:55 Data Privacy and Ethical Considerations

07:09 Challenges and Innovations in Femtech

17:55 Building the Clue Team

33:33 The Birth of the Term 'Femtech' , definition and a new unifying banner

39:41 Inclusivity in Femtech: Bridging the Gender Gap

40:57 The Duality of Periods: Normalization vs. Medical Attention

42:28 Creating a Supportive Work Culture for Women

44:11 Challenges in Femtech: Data Gaps and Funding Issues

51:31 funding , Ethics and Success in Femtech: A Comparative Analysis

56:24 Navigating Gender Bias in Venture Capital

01:07:14 Balancing Motherhood and Entrepreneurship

01:09:23 Conclusion: Building a Unified Future

You can follow Ida Tin on LinkedIn https://www.linkedin.com/in/idatin/

Sign up for her Femtech book release https://femtechbook.com/

And check out Clue on your app store https://helloclue.com/

You can visit my website - angeliquegreco.com.au

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