Maybe you just need an updated logo. Or maybe you need a whole new brand.

How do you spot the difference?

In this episode of The Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens break down rebranding strategies through a structured framework: revolutions, evolutions, and optimizations.

Drawing from Conversion Factory's 73-point brand audit (recently updated to 99 point), Zach explores key visual identity elements like logo functionality, color palettes, typography, icon libraries, brand patterns, and accent elements to assess when a full overhaul is needed versus targeted refinements.

Using real client examples, the discussion covers timelines (2-4 weeks for revolutions, 1-2 for evolutions, immediate for optimizations) and trade-offs, such as preserving brand equity versus accelerating execution.

They dive into strategic triggers for rebranding: positioning shifts, acquisitions and brand architecture, and enterprise requirements for consistent, scalable systems beyond "professional" aesthetics. Additional insights include global expansion challenges (Amazon's custom typeface) and signaling maturity for exits or funding rounds.

Whether you're evaluating brand guidelines, visual consistency, or post-acquisition integration, this rebranding overview equips you to align rebranding with business goals. Listen now for actionable criteria on revolutions versus evolutions, and share your brand audit takeaways in the comments. Subscribe for more on design strategy, creative direction, and marketing operations.

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

You can also listen to the show on Apple Podcasts and Spotify

In this episode of The Factory Floor, Nick, Corey, and Zach compare website building platforms for SaaS marketing sites, focusing on Webflow, Framer, and custom-coded solutions.

They highlight Webflow’s strengths in scalability, SEO, and ease of updates, making it ideal for marketing teams. Framer is praised for design flexibility but criticized for poor scalability and limited CMS.

Custom-coded sites offer full control but are costly and hard to maintain. WordPress and Wix are deemed unsuitable for SaaS needs. The hosts recommend Webflow as the most balanced, efficient choice for business websites.

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

You can also listen to the show on Apple Podcasts and Spotify

In this episode of Factory Floor, hosts Nick Loudon, Corey Haines, and Zach Stevens discuss the distinct marketing approaches employed by bootstrapped and venture capital (VC)-backed startups. The conversation explores how these two types of businesses, often operating in similar industries, adopt contrasting strategies based on their funding models. Corey, the resident marketing expert, sets the stage by highlighting the differences in marketing intensity and investment timing, noting that bootstrapped startups prioritize early marketing to drive revenue, while VC-backed companies often delay marketing efforts until achieving product-market fit.

The discussion delves into why early-stage bootstrapped startups and mid-to-late-stage VC-backed companies are more likely to seek marketing support, examining factors like financial runway, investor pressure, and the need for rapid growth. The hosts analyze the pitfalls of "maintenance marketing" for bootstrapped companies, the risks of over-relying on sales or freemium models for VC-backed startups, and the importance of diversifying marketing channels at the right time. They also touch on the trade-offs between bootstrapping and VC funding, including failure rates, revenue expectations, and the role of product type in determining the funding path.

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

You can also listen to the show on Apple Podcasts and Spotify