In this episode of The Factory Floor, Nick Loudon is joined by Zach Stevens and Corey Haines to break down why competitor comparison and alternative pages are more important than ever, how AI tools like ChatGPT are changing buyer behavior, and how to use these pages to drive real revenue (without bashing your competitors).

They cover what most SaaS teams get wrong, how to structure comparison pages the right way, and why these pages often have the highest intent and highest conversion rates on a website.

If you sell software and care about positioning, conversions, and controlling your narrative, this episode is a must-watch.

What you’ll learn:

-Why comparison pages sit at the highest-intent point in the buyer journey
-How AI tools influence product comparisons (and what happens if you stay silent)
-The difference between “vs” pages, alternative pages, and when to use each
-How many competitor pages you should actually build
-How to compare honestly without losing trust or credibility
-Why strong positioning makes comparison pages easy to write
-Design and messaging mistakes that kill conversions

This conversation is especially relevant for SaaS founders, marketers, and product teams navigating competitive markets and AI-driven discovery.

Hosts:
Nick Loudon, Zach Stevens, Corey Haines

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

You can also listen to the show on Apple Podcasts and Spotify

Over the last 30 years, software pricing has evolved from on-prem licenses (Software 1.0) → cloud subscriptions (Software 2.0) → and now the era of AI-powered, compute-dependent pricing (Software 3.0). What does that mean for founders, product leaders, and anyone building SaaS today? A LOT.

In this episode, we cover:

-Why freemium is dying in the age of AI
-How compute-heavy AI workloads change your unit economics
-Why SaaS companies may need two pricing models (software access + AI usage)
-The messy world of credits, API calls, and tokens
-How PLG and SLG are merging into a hybrid growth model
-The real risks & opportunities in usage-based and outcome-based pricing
-Whether AI features make SaaS more or less profitable
-How “brand taste” in AI models (GPT vs Claude vs Grok) affects perception and pricing
-Why AI might force even enterprise SaaS to offer playgrounds, demos, and hands-on trials
-A spicy segment on token arbitrage 👀 (Nick’s Dumb Idea of the Week)

Corey breaks down the economics.
Zach unpacks how this impacts product + growth.
Nick asks the questions everyone’s thinking.

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The Factory Floor is hosted by the three co-founders of Conversion Factory, the marketing agency at the forefront of SaaS growth, marketing, and tech trends. Episodes are released on Twitter one day early, @coreyhainesco

Every other week Corey, Zach, and Nick break down what’s working right now in SaaS marketing, share real-world lessons from the field, and give you the strategies you need to outpace the competition.

Don't fall behind. Subscribe. Like. Drop a comment. Or not. The ball is in your court.

You can also listen to the show on Apple Podcasts and Spotify

This is very educational, ok? Please don't flag us

In this episode, we put Corey to the test with a fatherhood quiz on all things babies and childbirth, from meconium to Braxton Hicks contractions and the ring of fire, to gauge just how ready he really is.

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The Breakroom is a show hosted by the three cofounders of Conversion Factory, the marketing agency at the forefront of SaaS growth. Tune into the Factory Floor, our other show, to stay up to date with the changing landscape of the marketing world.

On the Break Room, we just like to chill out and tell stories. Whether you're on your way to work, just passing the time, or stuck somewhere with nothing but an internet connection, tune in. We're here for you, a couple of dudes hanging out.

To support the channel, like and subscribe. It really helps.

You can also listen to the show on Apple Podcasts and Spotify