Tammy Ferreira, Founder of Divorce University Online, shares must-know tips to make the divorce process feel less stressful and more manageable. Whether you're at the very beginning stages or still working through post-divorce challenges, this conversation will be supportive!

The way you create a healthy mindset and market yourself or your company is a balancing act that takes time and will continue to grow. Knowing your brand personality will help you present yourself online and offline. Today on the Fab Fempreneurs Podcast show, we speak with the founder of Unite Socially, Cheryl Hawley about mindset and marketing for entrepreneurs. Unite Socially is a full-service digital marketing agency that specializes in the beauty and wellness industry. Cheryl Hawley is an expert in creating B2B relationships, digital content marking strategies, and brand storytelling. To connect with Cheryl further, please contact her here.

Communication is key inside and outside of your business. To learn how to communicate effectively in your messaging, is a gateway to success for your business and for you to attract your ideal client. Sarah Flocken of SLH Communications, a San Diego based (relocated from Washington DC) Public Relations agency specializes in editorial services for nationwide businesses and entrepreneurs. The “SLH” in SLH Communications stands for “sound like a human” and that’s exactly what Sarah aims to do with her clients.

“PR is the core of storytelling so that your brand or company is trusted and your name is out there more,” says Sarah. She helps companies craft their message for their website and blogs, PR crisis management and provides editorial pitches. Her key tip is to read your content out loud and make sure what you are writing makes sense! To connect with her further, please contact her here.

You may know what your values are, but do they align with your business values? Every entrepreneur has a core reason why they began their business and that reason should shine in their marketing strategy and plan. Dana Magnus of the MKTG Brand (and one of the fabulous speakers at Fab Fempreneur Fest 2021)  helps entrepreneurs with their daily plan and marketing strategy by building a strong, evergreen community of fans, followers, and frequent customers starting with Mission-Driven Marketing. In college, Dana discovered the unethical nature of advertising and marketing and how it has destroyed much of the values of our current society- this is why she is set out to help people reconnect to their true human side. As an Ethical Leader, her goal is to unite the community first and be a like-hearted unifyer of people who are looking to use communication to make an impact. To learn more about Mission-Driven Marketing, connect with her on Facebook at Your Ethical Business group.

Planning an event or workshop, whether a couple of hours or multi-day, can be one of the most beneficial (but stressful!) things you can do in your business. Your event can help educate people in your network or community, build better relationships and make you some money! Sara had a fabulous chat with Makeda Mutema-Newton Event Strategist of Events Unlocked, who helps creative entrepreneurs plan a profitable live event with attendee experience at its core. Her company came out of a necessity to create an online events directory for event organizers to post and not just any events- events and retreats for entrepreneurs. She later pivoted in 2020 to become an event strategist and wrote an entire workbook with A-Z tips and worksheets on how to plan a profitable event! Her top 2 tips are 1) to stick with your business idea and 2) to know how to pivot your business. “The one thing COVID has taught me is there's more than one way to do it,” Makeda says.

Connect with her more at https://www.eventsunlocked.co/

There comes a time in every entrepreneur's life where they meet a fork in the road: to continue working in the corporate world or embrace their entrepreneurial spirit. For Barbara Maisonet, she had been let go from her 9-5, she had a decision to make, find another corporate job or be her own boss. She chose the latter and never looked back! Barbara was introduced to life coaching by a friend and that sparked her interest in becoming a Life and Business Coach for entrepreneurs, small business owners and CEOs. On the Fab Fempreneurs Podcast Show, Barbara shares her inside tips on how entrepreneurs can use “stages” to gain more leads by 

honing in on where your ideal clients are at and showing up there with consistency. To connect with Barbara further, please visit https://www.barbaramaisonet.com/

As a Fab Fempreneur, one of our core values is being in charge of your business. Making the right decisions that make the most sense for you. Owner of Conquer Your Business, Erin Marcus chats with Sara Clark-Williams CEO and Founder of Fab Fempreneurs about not only how to take charge of your business but to ultimately conquer and stay in control of your business. Erin grew up in the midwest with the mentality to go to school, work hard, and be the best at that job. With that philosophy, she ran a 6 figure franchise business for many years until she realized she could apply her knowledge on how to maintain and stay strong in your business with entrepreneurs.  Erin helps entrepreneurs get out of reaction mode so they can be in charge and obtain  the results that they are looking for by asking “what do I want and how am I going to build it?” To connect with Erin further, please visit her website https://conqueryourbusiness.com/

Money plus mindset equals financial success! We’re chatting on the Fab Fempreneurs Podcast Show with wealth and mindset coach, Tess Wicks, about how and why to set specific, purposeful revenue goals. As a business owner, it is super important to know how much money you are making and where that money is going. Tess Wicks is a Wealth and Mindset Coach for Online Coaches and Service-Based Entrepreneurs. She's worked with individuals to help them master their cash flow for the past 4 years and fully understands the struggles and limitations of being a business owner and having the responsibility of both the business's finances and your own. What is considered a successful business owner has changed: you don’t have to have a 6 figure business in order to be successful. Being clear on your numbers is the first step in financial success.

Takeaways

1. Journal out your ideal day
Become clear on what you want in your personal life and not letting vanity numbers guide you. Weave in all your needs (e.g., putting money away for taxes) into your money goals. Identify your personal expenses- which are necessary and which are “on pause” right now by monthly, semi-annual and annual needs list. A common example of something you can pause if you are struggling with money, or wanting to simplify, is as simple as canceling a TV subscription or any subscription that processes automatically that you may not even use.
2. Identify all the outflows in your business - annually!
Identify your needs and what you want. For business, maybe you want to invest in content creation or hire an assistant. Create two purpose-driven goals for the needs and wants in your business.
3. Do the Easy Profit Math, to calculate your purpose-driven revenue goals, while accounting for the 4 Financial Elements of a Business (including profit!)
How does it break down: your salary (what you pay yourself), business costs, profit and taxes. Where does the money go in order to have a business. What percentage of dollars you make are you going to put aside for taxes (talk to a CPA). Think 15%-20%, this a percentage of revenue not profit. Be proactive and set money aside. And if you have money left over, save it or splurge and go on a vacation! You also want to have money aside for an emergency fund or “rainy day account”, not only for your personal expenses, but for your business. Have money as a backup to supplement your income if you are going through a hard time.
4. Use your purposeful revenue goal to inform your business decisions: pricing, launch strategy, etc.
When pricing your services, think about your revenue goals. If you know how much you want to make, this is how much you should charge. Your pricing should go into how much it costs to run the product or service.