The FLOOR Model: How to Lead a Team Without Doing Everything Yourself - Martyn Cohen

Recorded live at Momentum 26 in Newcastle, this special episode of The UK Flooring Podcast is Martyn Cohen from Cockerill & Co, delivering a straight-talking keynote on leadership, team performance, and what it actually takes to scale without burning yourself out.

Martyn’s background is rooted in leading teams at scale, from smaller groups to large operations, and he pulls those principles into the reality of running a flooring business. The thread running through the whole talk is simple: results come through people, and if you want consistent performance you need a repeatable way to create clarity, ownership, and accountability.

At the centre of the keynote is a practical framework Martyn calls the FLOOR model: Focus, Leadership, Ownership, Observation, Results. It’s a five-part checklist for driving performance that you can apply immediately, whether you are leading installers, sales, ops, or a growing management team. He also covers goal-setting that actually sticks (including SMART targets), how to adapt your leadership style to different people and situations, and how to coach rather than rescue, so your team improves instead of waiting for you to step in.

What You’ll Learn in This Episode:

Why performance starts with focus, and how to give your team a clear target to aim at

How to create clarity on “what good looks like”, so people can execute without constant checking

How to set SMART goals that actually drive action, not vague intentions

The leadership styles that matter in the real world (and when to direct, coach, support, or delegate)

How to build ownership and accountability, without slipping into micromanagement

Why observation matters, giving people autonomy while still keeping standards high

How to use simple coaching structures (including the GROW approach) to develop people over time

How to measure performance properly, and then do something with what the numbers are telling you

Why trust and reputation are hard to replace, and how strong execution protects both

A practical prompt to leave with one commitment you can implement immediately

Memorable Quote:

“You can’t outspend trust.”

Speaker Information

Martyn Cohen

Keynote recorded live at Momentum 26 (Newcastle)

Cockerill & Co

Where to Find The UK Flooring Podcast:

Website: https://theukflooringpodcast.co.uk/

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