In this episode, Chip and Gini discuss the frequent occurrence of receiving offers to buy agencies and how to handle these communications.
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The post ALP 276: How to handle unsolicited agency acquisition emails appeared first on FIR Podcast Network.

There's a new brand of influencer. Faceless creators wield their influence while never appearing on camera, while VTubers -- virtual YouTubers -- employ AI-generated avatars instead of showing their faces. This is no flash-in-the-pan trend. One network of faceless creators grew from 5,000 to 21,000 creators in just three months, with some raking in as much as $40,000 per month from brands eager to add their content to the mix. There are numerous reasons this shift is happening, from social networks like TikTok elevating its algorithm over follower counts (enabling someone with few followers to see a post go viral) to the ability for brands to pay for performance instead of impressions. In this short midweek episode, Neville and Shel look at the pros and cons of faceless creators.
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The post FIR #471: Can You Be Influential and Anonymous at the Same Time? appeared first on FIR Podcast Network.

How do we prove the real value of communication in an age of fragmented media, AI-driven analysis, and relentless demand for results? In this episode of FIR Interviews, we talk with Richard Bagnall, chair of AMEC, the International Association for the Measurement and Evaluation of Communication, and a global authority on comms measurement, about the newly released Barcelona Principles 4.0 – the most comprehensive update yet to the world’s leading framework for communication neasurement and evaluation.

From embracing transparency, ethics, and impact, to the contentious advertising value equivalents (AVEs) metric, this conversation is a must-listen for anyone serious about elevating the role of communication in modern organisations.

The conversation centres on Richard's insights into the thinking behind the update, what has changed since version 3.0, and why these principles matter more than ever in a fast-evolving media and technology landscape.

Among the key themes discussed:
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The post Richard Bagnall on the Barcelona Principles 4.0 appeared first on FIR Podcast Network.