Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Annabelle Baugh, and we talk about:

• Tim's AI Corner: Google launches SGE/AI Overviews.
• The Art and Science of Weather-Based Marketing
• Lessons from On The Beach's Sunny Circles

02:58 – Story 1 – Tim's AI Corner: Google launches SGE/AI Overviews.

25:32 – Story 2 – The Art and Science of Weather-Based Marketing

39:49 – Story 3 – Lessons from On The Beach's Sunny Circles

48:04 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-18/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-18

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Google just announced 4 new updates which are absolutely HUGE for search.

Any business that is marketing using search or PPC (which should be all of you) needs to understand what these changes are about because they are going to have a serious impact.

This is not a drill

This is the change to Google that we have been talking about (and warning about) for over a year now.

Today we’re going to talk through each change, how it works and what you need to do to prepare.

Watch the video instead: https://exposure.ninja/google-io-2024

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In This Episode...

Welcome to the Dojo, the podcast where we turn marketing news into marketing tasks.

This week we’re joined by Gustavo Uy, and we talk about:

• Apple Apologises for Crush Advert
• The Ordinary Push Science in Ads
• Tim’s AI Corner: GPT-4o

Timestamps

02:36 – Story 1 – Apple Apologises for Crush Advert

20:45 – Story 2 – The Ordinary Push Science in Ads

35:21 – Story 3 – Tim’s AI Corner: GPT-4o

48:00 – The Tasks

Get a FREE review of your website

https://exposureninja.com/rpod/review/

Get the show notes

https://exposureninja.com/podcast/dojo-17/

Watch the podcast recording on YouTube:

https://exposure.ninja/dojo-17

You May Also Enjoy…

The Reason Your PPC Isn’t Working

https://exposureninja.com/podcast/dojo-15/

Tesla’s PPC Marketing Mistakes I ft. Emma Davies and Ruta Sudmantaite

https://exposureninja.com/podcast/dojo-14/

How Formula One Teams Nail Event Marketing

https://exposureninja.com/podcast/dojo-13/

The Risks of Relying on AI Content I ft. Andy Tuxford

https://exposureninja.com/podcast/dojo-12/

The Impact of AI on Customer Trust I ft. Daisy Burns O’Keefe

https://exposureninja.com/podcast/dojo-11/

Is Google's Generative AI Search Rolling Out?

https://exposureninja.com/podcast/dojo-10/