SEO is evolving beyond traditional keyword rankings, and the businesses thriving in 2026 are those adapting to AI search tools — creating unprecedented opportunities for forward-thinking marketers.

While Google still dominates with billions of searches daily, the emergence of AI Overviews, ChatGPT, and Perplexity is fundamentally changing how people find information online.

For businesses targeting decision-makers and high-value customers, mastering these new SEO strategies isn't just smart — it's becoming essential.

In this episode, I reveal:

• The hidden mechanics behind AI Search Optimisation (including how tools like Perplexity reveal their underlying searches, giving you a roadmap to visibility)

• Why one lawn care client saw 120% traffic growth year-on-year whilst competitors lost traffic to AI cannibalisation

• How we transformed 778 sessions into 150,000 sessions (a 20,000% increase) by moving beyond individual keywords to strategic topic clusters

• The exact content formatting that helped a global skincare brand increase organic traffic by 451% and e-commerce revenue by 8.5%

• Why embedding commercial actions directly into content pages is now essential (and how this simple shift drives immediate revenue)

I'll share real-world success stories from campaigns shortlisted for 14 Global Search Awards, including how we helped a mortgage business rank for 69,000 keywords in just 12 months.

If you're ready to implement award-winning SEO strategies whilst your competitors remain fixated on outdated tactics, this episode provides your complete action plan for dominating search in 2026.

I tried recording this as an audio podcast, but it didn't really do the topic justice.

I'm uploading this video here, but if it doesn't work with your podcast app, then please watch it by visiting exposure.ninja/ripping

The marketing landscape is experiencing its most dramatic shift since Google's dominance began, and CMOs from brands like Expedia, HubSpot, and L'Oreal are completely rewriting their strategies — creating unprecedented opportunities for forward-thinking marketers.

While traditional SEO still matters, AI search tools are fundamentally changing how high-value customers discover and choose products. HubSpot's CEO recently called the traffic pattern changes from Google's AI Overviews a "traffic apocalypse."

For businesses targeting huge growth goals in 2026, mastering AI Search Optimisation isn't just smart — it's becoming essential for survival.

In this episode, I cover:

• Why we're seeing a "two-tier development" among CMOs — and which group is already gaining a competitive advantage while others remain completely unaware
• The three critical areas every marketing leader must understand: visibility tracking, prompt optimisation, and source citation strategies
• How to use cutting-edge tools like Peec AI to analyse your brand's AI search performance versus competitors (including a live demo using HubSpot)
• The exact websites and content formats that AI tools prioritise when making recommendations — and how to get your brand featured
• Why this represents "a land grab opportunity" and how early movers are securing first-mover advantage

I share real-world insights from our AI search audits for FTSE 250 companies, $50 million software firms, and German DAX top 30 brands — including exactly what these industry leaders are doing to position themselves for the AI search era.

If you're ready to adapt your marketing strategy for the AI search revolution while your competitors remain fixated solely on traditional approaches, this episode provides your complete action plan for thriving in this new era.

Welcome to Episode 2 of the Marketing Strategies for 2026 series by Exposure Ninja.

Catch the full Marketing Strategies for 2026 series 👉 https://exposure.ninja/strategies2026

Enterprise marketing teams are drowning in coordination complexity, and throwing more budget at fragmented campaigns simply doesn't work, creating an urgent need for unified strategies that actually scale.

Enterprise businesses are operating with departmental silos that conflict with each other's KPIs, whilst the companies achieving consistent growth have implemented coordinated frameworks that unify stakeholders and maintain competitive advantage.

Mastering enterprise coordination isn't optional for business marketing leaders — it's becoming essential for market leadership.

In this episode, Charlie Marchant (CEO) and Dale Davies (Head of Marketing) reveal:

• The 80/20 framework that balances proven channels with strategic innovation
• How to break down departmental silos without eliminating compliance processes
• The three technology integration requirements that enable real-time coordination
• Strategies for securing stakeholder buy-in for emerging opportunities like AI search optimisation

If you're ready to transform coordination challenges into competitive advantages whilst your competitors remain trapped in silos, this episode provides your complete framework for scalable enterprise marketing.